Top Tips for Marketing Your Book for the Holiday Season

Nicholas C. Rossis's avatarNicholas C. Rossis

Ronita Mohan | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksRonita Mohan is becoming one of this blog’s favorite guest bloggers—and with good reason! Her posts always have great book marketing tips and ideas. Today, she explains the best ways to market your book this holiday season.

Ronita is a content marketer at Venngage, the online infographic and design platform. She is an avid reader with an interest in mystery fiction, history, graphic novels, marketing, and diversity. Twitter: @Venngage

Top Tips for Marketing Your Book for the Holiday Season

The holiday season isn’t just about snow and families and giving gifts—it’s also a great time for marketing your book.

We have some top tips for holiday book marketing—including what to post on social media and include in newsletters—so you can improve book sales and reach customers well into 2020.

Season’s Greetings

How are your fans and audience going to know that you are participating in the holiday season? A…

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The Self-Righteous Character: Earning All the Eye-Rolling!

This is going to be another post that depends heavily on personal limits, standards, and perceptions.  A person may be self-righteous to one group while totally acceptable by another.  So, I’m going to try to avoid specifics here.  It’ll be a general overview of the character throughout the week.  Now, what is this type?

These are characters that act morally superior to others whether their ideals are unfounded or not.  They can be very judgmental, egotistical, and occasionally narcissistic towards the rest of the cast.  Many times, you will find this associated with religious paths, but that’s basically low-hanging fruit.  Nobility too.  The truth is that anyone can be used as a self-righteous character if they are written that way.  For example, a character who grew up poor can act this way because they feel they have suffered so much that their world view is the only true one.  People might have more sympathy for them or agree with them, but the self-righteousness is there.

As you can see, this is typically defined as a ‘negative’ trait because it’s demonstrated with a high level of smugness.  They don’t listen to opposing views or change their opinions unless they are rocked entirely to the core.  Most times, an author will have these characters either break, grow through great suffering, or turn traitor.  This sounds like what you can do with any character, but the difference here is that nearly everything revolves around this self-righteous path.  If you write one with it at a low level then you can develop a different arc, but this attitude taking up the forefront is something that needs to be handled.  A lesser version could be them targeting one specific character as inferior and developing the friendship instead of having them anger everyone.

Within the group dynamic, these characters cause tension and it can be a challenge to make them gel.  This isn’t necessarily a bad thing because it can help everyone grow, but readers are quick to turn off to the self-righteous figures.  We don’t like being judged and have a limit on how much we can view others being judged.  Oddest thing is that people are able to do the deed more often than they view it or are subjected to it.  This makes me wonder if we turn on these characters so quickly because we either see ourselves or recognize a negative force in our lives when they act out.  It’s a psychological layer that makes the use of such a character even more difficult.

Personally, I get annoyed by the self-righteous characters.  They push my buttons far too quickly, so I have a hard time writing them.  My instinct is to make them suffer and shed this trait soon after they appear.  This ruins the characters and can jeopardize the entire story, so I only use them when I know they will work.

So, what do you think of this character?  How about in real life?

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Idea Generation: Some of the Work is Done for You

Staci Troilo's avatarStory Empire

Ciao, amici! I wanted to discuss idea generation today. I’ve always known this was a possibility (and maybe I’ve even subconsciously done this before), but after a long discussion—and subsequent project assignment—at work, I thought I’d bring it up here.

At work, we’re all doing an exercise where we’re given a very generic outline to write a story in our genre. This is for two reasons.

  1. To complete a writing assessment so we can have it critiqued for strengths and weaknesses.
  2. To show that even though there are no new stories anymore, every writer will have a different take on the same premise (proving there is always a fresh take on a tired idea and fiction will never run out of creative interpretations).

This work exercise goes hand-in-hand with an idea generation technique I’ve shared with my writing circle for some time: take any story premise and create your own…

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Project Phoenix Take Far Too Many to Count Part 1

DnD Phoenix

I bring this thing up a lot because I keep wanting to figure out how it will work and always come close.  Then, I wander off because of more urgent projects.  At this point, it feels silly to give the winding origins of ‘Project Phoenix’, which is becoming aptly named.  This thing has repeatedly risen from the ashes in my head.  To sum up:

It went from its own world with one series to having multiple series then to Windemere and then back to Super Earth and then limbo and now it’s kind of back to Windemere with about 9-10 series/one-shots under its umbrella.

Now, these are superheroes, which I first began designing back in the late 90’s.  This is before the big boom and saturation of superheroes, so I felt okay keeping them on Earth and away from Windemere.  Now, I keep fearing that the genre will be fairly dead by the time I get to this arena.  It’ll take a long time since I have to get through Clyde, Sin, and Darwin first at the very least.  For all I know, the genre could die and be coming back by the time I show up.

Anyway, that is the big reason I’ve moved them to Windemere.  Having superheroes in my fantasy world felt like a fresh idea.  Magic can help explain it and there is a big event where the magic plane merges with the physical one.  I never had anything really happen there, so having these heroes and villains emerge would work.  Yet, I still wanted it modern, so I’m keeping the idea that they angered the gods and were sealed away in mortal forms that were constantly reincarnated with no memories.  The series will start when a handful of the central heroes (Mylrixians) are woken up and it starts a chain reaction.  With the Law of Influence now around, the gods can’t do anything and Windemere is going to have a new breed of mortal . . . And that’s where I get a little stumped.

The problem is that I can’t pin down how to make it work.  I have tons of heroes, which I’ll get into later.  Every time I tackle this idea, one new piece sticks and the other additions fall away.  So, I’m currently at doing this in a short story collection format.  Some series will have multiple books, but each one will have 10-15 short stories.  Let me touch on it now and see what I’ve got.

Project Phoenix

This is the flagship, which I have at 6-7 collections.  The heroes will be awoken and establish a Mylrixian community in the first book from what I can figure.  I don’t know what else to do here since I would lack a central villain.  It could be that each story shows one of the heroes coming to grips with their awakening since this includes the hero who went mad and tried to start a war.  Another is male, but knows that he used to be female and that causes some adjustments.

Other collections were: ‘Rise of Villains’, ‘New Generation of Heroes’ . . . And then I find that I lost my notes.  The overall story typically goes that a powerful villain is showing up for a big showdown, which leads to another finale series.  That would be a final book where preparations are being made.  I considered another that involves a race to find the once mad heroes reincarnated son.  The issue with those last two ideas is that they might not be short story friendly.

Savior

This is my solitary hero who will have 4-5 books.  I have a better idea of what to do here since he hasn’t changed much.  It starts with a gnome being in a city that has been overrun with villains.  He finds a suit in his new apartment and sets out to be a hero.  The original concept had the first two books being with him, the third being a new one, the fourth being an event to claim the mantle, and then a finale with whoever wins that.  Not sure what the original will do though.

The tough thing is the third book because Savior actually began as a character in ‘The Mutant Wrestling Federation’ that my friends and I made in college.  I enjoyed seeing my friend play him so much that I felt like he needed a series.  It ended up being the ‘second’ Savior doing the wrestling and the first one was somewhere else, so I need to decide on if I’m going to to have the third one in this series do something similar.  I don’t have the MWF here, but I do have the ‘Ninja Never Wins’ competition (not real name) and it could be him being involved in that.  Except for one problem:

Ninja Never Wins

This is a 6 book series that follows 6 competitions.  Each one is created by a champion who works for this company.  There are different rules with it being Regular, Magical Medals, Weapons/Death Match, Women Only, Teams, and Grand Tour.  I made it to be a spoof on fighting games, so it makes very little sense at times.  New characters are in every book and I had a fun idea of making brackets.  The fights are made from drawing names from a hat and I roll dice to figure out winners, so I don’t have a plan until that finishes.  It’s a goofy idea that probably shouldn’t be near Savior . . . I can’t even tell if this would be a fun thing to do.  Maybe have it in the same arena as ‘Bedlam’ where it’s a silly thing?

OKAY!  I just realized how long this is getting.  I think I’m going to stop here for now with the overview and 3 of the ideas.  The other 7 can be mentioned next Sunday.  To be honest, one of them involves one of the core heroes, two might get absorbed into that ‘New Generation’ idea, and I can’t figure out what I’m doing with another.  So, next week may be a bit easier.  It’ll also be right after Thanksgiving, so people may still be in food comas.

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Goal Post: A Week of Food, Fun, and a Harsh Anniversary

This was a busy week because of Thanksgiving.  It meant there were only three school days, which was primarily spent preparing for the Wednesday feast.  That was a lot of fun, especially when the little ones from the other schools showed up.  Great way to end the work week and enter a 4-day weekend.  Didn’t gorge myself either because I was busy hanging out with a kindergarten who didn’t want me to get off the couch.  He was using the same goofy tactics as my son, so I let him get his way.  Honestly, I really did need that kind of day because the rest of the week was a different type of exhausting.

Quite simply, I don’t have a lot of good memories revolving around Thanksgiving.  I’ve lost two grandparents within a week or less of the holidays.  Those weren’t the ones that had me twitching a bit.  It was exactly a year from this Thanksgiving (Thursday) when I was told that I was about to go through a divorce.  Tomorrow will be a year since the ex-wife moved out and this stage of my life began.  The wound kind of reopened because of the realization, so I had to fake a lot of smiles and happiness.  Glad that my family wasn’t doing the Thanksgiving feast until today, but I’m sure I’ll have to be fielding questions that I don’t want to.  Nothing I can do about it, especially since I don’t want to put a damper on other people’s fun.  My son will be coming home today too, which means I put my strong face back into position.

All of that aside, I was hoping to do some work on War of Nytefall: Ravenous.  It didn’t happen because I wrote myself into an issue.  The Vengeance Hounds had run into a threat that they knew they couldn’t handle.  This was expected, but not to the extent that it turned into.  It meant that the chapter I finished last weekend had very short action scenes and absorbed the opener for the next chapter.  This left me with a shrimp chapter that felt empty, so I had to re-outline it.  Turned it into a villain section, which should help since the baddie hasn’t been seen since the prologue and this is chapter 6.  Unlike Jewelz and the threat in Eradication, Desirae Duvall is trying to keep a low and stationary profile until she is ready for a monster like Clyde.  I plan on having her become more active right after this chapter, but she’s going to be a tough one because she isn’t a warrior like previous foes.  She’s closer to a darker version of Chastity than anything who would go toe-to-toe with Clyde.  Anyway, I had to spend the week figuring this out.

(Why does Duran Duran music make me cry these days?)

I did make some progress with my hype plan for War of Nytefall: Eradication. I will use February and March to do posts that involve the story or series.  It will be more the series as it progresses to avoid spoilers, which will be a similar problem to what Ravenous will have to deal with.  I can discuss the new villain, his path, his weapon, and touch on some things about Clyde as well.  I’ve received a few questions about the characters, so I can use that for posts.  Hoping that a two month span of stuff on vampires, Windemere, and writing in general will be accepted.  Tuesdays will be teasers and Thursday will be my high school book.  Saturday will be goals and Sunday will be used for whatever.  It could be a future idea, a guest post if someone wants a book promoted, or just pictures.  This is the plan for now.

By the way, feel free to pose any questions about War of Nytefall if you have any.  I’m always looking for post topics that will connect to my stories.  Being the author, I can never tell what people will be interested in learning more about.  For example, I have a post in February that will be about the relationship between Clyde and Xavier Tempest.  It will delve more into both of their personalities to explain how they are bitter enemies, but have repeatedly worked together.  Of course, I’m going to be starting it all off with a post about how this is the first book I wrote after the divorce started and how it made it difficult to do the Mab/Clyde relationship.  Need to clear the air on that one.

Well, I’m off to get ready for company and return of the little one.  My next two Sunday posts should be about Project Phoenix and most of the other superhero series.  I have a few that are still in limbo like Jack and Child of the Hunt.  I’ll probably designated April to the superhero stuff though.  Give myself time to sort through the papers and come to the table with clarity.  Enjoy the weekend.

Goals of the week:

  1. Fun with son.
  2. Sort through ‘Project Phoenix’ files.
  3. Schedule posts for February when I have time.
  4. Continue working on puzzle.
  5. Write 1-2 chapters next weekend.
  6. Start watching ‘Altered Carbon’ since I finished ‘Glow’.
  7. Stay warm because it’s cold.
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Bad Girl vs Bad Boy

(I feel like I’ve beaten a dead horse with this topic, but I’m seeing it through to the end.)

White Queen and Wolverine

Living on the outskirts
Both rebels
Attractive in their distance
From society
And norms
Tempting in their danger
Yet, different
In their delivery
*
One can be tough
Alluring and charismatic
While being fully clothed
He is not a sexual creature
While she is dripping lust
For those on the edge
That stand as unique
Both follow the same paths
*
A change should be done
Rebellious males
That eat tacos when first met
Charming females
With higher necklines
Switch the core
To bring freshness
And revive the dull archetypes

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Happy Thanksgiving or Thursday If You Don’t Celebrate

Well, I almost forgot to do this. Derailing Bedlam will be back next week. Enjoy the funny.

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A Gluttonous Thanksgiving

Nicholas C. Rossis's avatarNicholas C. Rossis

Happy Thanksgiving | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

WordPress 6 years | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksThis Thanksgiving, I have a lot of things to be thankful for. First of all, you–my awesome readers. Thanks to you, I have now been blogging for 6 whole years, as WordPress kindly reminded me the other day. With over 1,500 posts and counting, this is definitely something to be thankful for.

Also, the wonderful group of people over at InSync Media, who have trusted me with some great projects. They have made this year one of my best writing years yet.

Then, my readers. Over 10,000 people have read my books this year and I’m grateful for each and every one of them.

To all of you, I say a heartfelt

Thank you!

To celebrate, I have some great freebies and offer to share with you, guaranteed to satisfy your hunger for great books. Starting with…

Pearseus: Tyranny | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksPearseus: Tyranny

That’s right! Pearseus: Rise of the Prince is being…

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7 Tips to Writing Bad Girls: This May Get Awkward

Batman and Catwoman comic
Credit: Tony S. Daniel/DC Comics

Writing a Bad Girl is easy if you’re going for the stereotype, but more difficult if you’re going to try to go out of the mold.  We’ll see what we can come up with here.  It might be a bunch of ‘Do Not!’ tips to avoid going over heavily trodden ground.  Let’s see what happens . . . Sorry in advance.

  1. Sex does not always have to be involved.  You can have them be mysterious and rebellious as well as attractive, but they don’t have to be introduce eating a lollipop in an unnatural way.  We get the phallic symbolism of food, so get her away from the corndog vendor.  Just try to find other ways to demonstrate that this is a character who is different than those who follow the rules.
  2. Like the jacket of the Bad Boy, you might have to put some leather on this character.  I don’t know why this fabric is used so often by these characters, but that’s what seems to happen.  Maybe they hate cows?  Still, you don’t have to make the clothing so tight that they need to be removed with the jaws of life.  We know women have curves, but you can show them off without asphyxiation.  Also, whips and chokers don’t always mean Bad Girl.
  3. Research what has been done and give your Bad Girl something different.  Maybe she has glasses and not in the ‘remove to be sexy’ way.  She could have a curious hobby like pottery, stained glass window making, or anything other than hanging out at the bar or arcade.  This might be tough because people connect certain stigmas to these kinds of activities that go against the archetype.  What can you do?
  4. For the love of ‘Grease 2’, remember that this character, much like all characters, is about attitude more than appearance.  There are certain physical tells that you might use, but they have to act the part.  Don’t make them sexy, have them sleep around, and that’s it.  You don’t get a Bad Girl from that.  You get an adult magazine centerfold and I don’t mean the model.  I mean, that kind of character has the same dimensions as the inanimate picture.  Focus more on having them act rebellious and demonstrate why they are considered a Bad Girl by others.
  5. You can always make a society with norms and rules that differ from reality.  Maybe everyone is athletic and takes sports seriously . . . More so than here.  The Bad Girl could be the one who is more interested in the library, which is most people don’t realize exists.  The key is that they operate the opposite way that the rest of society does.
  6. This one might not go over as well as the others.  A Bad Girl does not ALWAYS have to be pitted against men.  It’s weird, I know.  I’ll admit that this is an easy way to get positive attention though.  People love this type of plot line.  Yet, it can only end in so many ways, which have been done.  Find other things for them to rail against and develop their Bad Girl persona.  I’m going to add that the overbearing mother who doesn’t understand has been used a lot also.  Maybe her Bad Girl identity comes from some activism that she’s into like saving the environment in an area where other people don’t care.  Make the enemy an entity instead of an easily identifiable figure.  This is very difficult, but Bad Boys have non-specific adversaries all the time, so Bad Girls should be able to do the same.
  7. SHE DOES NOT HAVE TO FALL IN LOVE!  Seriously, this is not a requirement for Bad Girls.  They seem to get tamed with the ease of opening an unlocked door.  Let them stay independent and free.  Just like the Bad Boy doesn’t always settle down, she doesn’t have to drop her rebellious nature.  Even if she fights and wins against the system, she can still remain who she is.  Romantic storylines are okay if it’s supposed to be a romance, but beyond that you really need to be careful.
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Revisiting Legends: Dariana the Tormented Immortal #fantasy #adventure

Cover Art by Jason Pedersen

The last of the champions from Legends of Windemere is one of the more complicated ones.  Dariana comes from a different place than the others because of her immortality, which isn’t as great as one would think.  I’ll get into that soon, but I want to point out that she is a champion who has been involved in the prophecy for hundreds of years.  She is woken up, joins the others, and is put back to sleep whenever they fail.  This is why she is always the last to get involved.  It also meant that she debuted in Book 7, which is Sleeper of the Wildwood Fugue.  This gives her a lot less time to evolve since everyone else debuted in Book 4 at the latest and the main story has picked up steam.  I found this to be a challenge, but I had some tricks up my sleeves.

First, I want to point out that while Dariana is immortal, she can still be killed through violence.  This is why she isn’t considered the ‘cure all’ weapon when she wakes up, especially since her psychic powers put a great strain on her body.  Even though she can heal quickly and take a lot of damage, she is surprisingly fragile when compared to mortals such as Nyx and Timoran.  If anything, her immortality is more of a detriment because it means she has suffered for so long that her mind isn’t what it could be.  She isn’t insane, but she has a lot of trouble with social situations and tends to join Timoran on the outskirts of conversations.  This is way part of her development is for her to have friends for the first time in her life, which comes into play for The Spirit Well.

I can’t go into too much detail about her because she is closely connected to the overall plot.  The basics are that she is the daughter of Baron Arthuru Kernaghan (main villain) and Zaria the Goddess of Purity (a holy backer of the champions).  The last post of this series is on the Baron, so I’ll touch on his relationship with Zaria there.  For Dariana, this meant she was a type of demigod who must fight against her father and older brother.  It is an awkward situation for her, but she has been shoved into the battle so often that she doesn’t have any emotions towards it.  The same can be said for the Baron, who now sees his daughter as a pawn being used against him instead of a potential agent that he can use to break free.  I tried to show how sad this was, but I don’t think it came across very often because both characters are fairly numb to the whole thing.  They share the same mentality of ‘this is how it is’ at times.

Now, those plot tricks I used for Dariana came down to two things.  First, I scrapped the plan to reveal her origin in a later book.  That would have taken too long and the other champions had too much on their plate already.  So, I had her father’s identity presented right away to be a shocker to the other heroes.  Seeing that they had to team up with the child of their destined enemy after her brother has been a major threat for a few books wasn’t easy.  It created some good tension for Dariana’s debut book and gave her a boost of development right off the bat.

The other trick I used was that I gave her two focal books and a more active role in a few others.  Since she needed to catch up to the other champions in terms of page time and growth, I fast-tracked her.  Dariana was a central figure for Merchant of Nevra Coil and The Spirit Well.  She had a lot to do in Tribe of the Snow Tiger and Charms of the Feykin.  I did this without overshadowing the others, which was a challenge.  This also helped make her feel like a solid part of the group instead of a late addition, which was a big threat.

Touching on Dariana’s game version, she was changed a lot.  Originally, she was a half-angel who was the daughter of the archangel guiding the champions.  I eliminated this character, so I had to rewrite her.  She was very passive in personality with bursts of acting out when the player wanted to join in the chaos.  I had to redo this to fit what I was thinking of, which brought in her constant apologies as well as a darker, more serious side when she’s angered.  Because of all this, I would say Dariana has been changed the most from her original incarnation.

Finally, I wanted Dariana to stand out a bit and this included when I was deciding on the cores.  I must have jumped through twenty ideas because I couldn’t pinpoint what would strengthen her.  It wasn’t something as straightforward as courage or love, but it wasn’t as clear through actions as friendship and loyalty.  Willpower was already taken by Nyx, so I was in a bind.  Eventually, I came up with a dual core, which plays off her position of being between so many worlds.  She comes from a merger of good and evil, is immortal living among mortals, and has great psychic powers with a fragile psyche herself.  So, I gave her clarity because she helps give the others focus and her powers are enhanced whenever she clears her mind of distractions.  It’s subtle, which is another reason why I also gave her a core of suffering.  She goes through hell even before we meet her and always comes out stronger.  Although, she doesn’t really notice this.  This part of her core is more internal since she doesn’t enhance the suffering of others, but she can help them subconsciously find the strength to overcome difficult times.  This is another reason why some of the more emotional plot lines begin to clear up after Dariana debuts . . . At least that’s the story I’m going with here.

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