Facebook Ads News: Changes in Targeting

Nicholas C. Rossis's avatarNicholas C. Rossis

Facebook book marketing | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Photo by http://offers.hubspot.com/science-of-facebook-marketing

Unless you spend most of your time under a rock, you will have heard of Facebook’s troubles regarding its cavalier use of its user’s personal data. Zuckerberg was grilled in Congress and they were recently fined £500,000 for their role in the big Cambridge Analytical data scandal, which saw some 87 million Facebook users have their data exposed and used to influence political elections.

Facebook’s Response

As reported by Ron Douglas, Facebook has responded by quietly taking away targeting options that were based on sensitive data they don’t want people to know they had in the first place.

These include options built on the data provided by third-party companies like Axiom or Experian. These options are called Partner Categories and are very powerful when trying to target users based on the behaviors they take outside of Facebook. This explains why you may search for shoes on Google and…

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Warring Immortals Still Have Eternity

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Well, we’re coming up on the release of War of Nytefall: Lost.  It wasn’t too long ago that War of Nytefall: Loyalty came out, but about 17 years have passed for the Dawn Fangs and old-world vampires.  You would think such powerful beings would have settled things by now.  After all, Clyde can take out armies and some of his enemies are weak against the sun.  Just charge into the enemy stronghold, tear everyone apart, and get home in time for dinner.  Fortunately for readers, none of it went that way because I needed to have a large time jump.  The only question was the rationale for it taking so long, which has a few different answers.

  1. Clyde really did screw up in the first book.  He wanted a challenge instead of simply taking the ‘throne’, so he didn’t put this war to bed right away.  Now, faced with a paranoid and influential enemy, he’s no longer in a position to end things quickly.  He could charge in to destroy everyone, but the sides have already been drawn and he’s been told that he would simply create a new power vacuum.  This means he has to draw things out until it’s clear that the old-world vampires can’t win.
  2. His enemies are well aware of his power, so they’ve heavily warded their fortress.  The smaller groups don’t have this protection, but Clyde is too destructive to use on the minor targets.  This means he’s negated for the most part because he can’t get to his cautious enemies.  Although, he could bash his way through them, but they’re strong enough to hurt and anyone who follows would be killed instantly.  Last thing Clyde  wants is to lead a charge that only he can survive.
  3. A full slaughter would require eliminating vampires who are known to the mortals as well as making it a very public fight.  Clyde is determined to keep the Dawn Fangs a secret for as long as possible.  The threat of the entire world turning on such dangerous predators before they can prove they’re peaceful looms over everything.  Even the old-world vampires hold to this rule because they would get swept up in the elimination campaign.  Keep in mind that this isn’t even 100 years after the Great Cataclysm, so the mortal lands are still nervous about another world-changing event.  The appearance of powerful vampires who are immune to the sun could easily be seen as the next disaster.
  4. Immortals don’t have the best concept of time since they live forever.  So, these 17 years might have gone in the blink of an eye for some of the combatants.  They have the luxury of being more cautious and planning since they don’t have to worry about old age or disease playing a factor.  That isn’t to say some of the Dawn Fangs aren’t getting impatient though.

Not all of the books in War of Nytefall will have such long jumps, especially when it reaches a certain point.  The war is going to heat up and barrel forward at some point, but it’s a lot of poking and prodding now.  You also have outside forces stepping into play while both sides get their act together.  In War of Nytefall: Lost this would be the womb-born and the Utukku.  In fact, most of the books will deal with an outsider trying to take advantage of the war.  The reason for this is because Clyde and his enemies could finish this in one battle.  Yet, they have that fear of the unknown and a constant jockeying to make sure they have it in the bag.

One positive part of the drawn out war is that I get to write immortals demonstrating a fatigue with everything.  They know they live forever and accept that they have time to do things right.  Yet, they also know that they have eternity to do everything they want.  If you had the time to visit every place on Earth, eat every food, and experience everything without rushing then you’d be a little bummed about only being able to fight.  As long as the war goes on, the Dawn Fangs have to stay in the shadows and avoid indulging in their desires.  Well, I guess the positive was for me as an author doing character development and not for the headaches that the characters go through.

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A 1911 Zoomer: To Saturn and Back

Nicholas C. Rossis's avatarNicholas C. Rossis

A Heaven for Toasters cover | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksUnless you’re a new visitor to my blog, you’ll have heard that my latest book, A Heaven For Toasters, is now live. Set in the near future, A Heaven for Toasters is more than a sci-fi crime romance. It’s the book that will make you look at your toaster in a whole new way. And you can read it on Amazon for only 99c.

One of the more popular pieces of technology featured in the book is self-driving flying cars called zoomers. They are like a big bubble sitting on top of a number of more, smaller bubbles. The former sits the passengers; the latter, the engines. It all sounds terribly futuristic, but then I came across an Atlas Obscura post featuring The Automatic Motorist, A British short film from 1911.

In it, a robot chauffeur is given as a gift to a newly wedded couple. The robot…

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Will There Be Any More Goals?

That’s a serious question up there.  If I’m stepping back from writing then there aren’t going to be a lot of weekly goals.  Nothing beyond the basic, which would be sleep, work, eat, and spend time with my son.  That last one is the only thing that will really bring out some stories too.  So, these posts might become a little thin for a while.  Not unless I get to a point where I can touch my notebooks.

It was pointed out that I’ve been talking about this coming for most of the year.  I’ve stated a lot that the money has dropped significantly in terms of royalties and this might be it unless War of Nytefall took off like a rocket.  My hope was to work my ass off to go down fighting and start working towards the other path around November.  Current situations have forced my hand faster than I’d like, so I spent a lot of the week researching jobs and mourning.  I am happy that a lot of people have offered to help me do promotions every few months to keep me active.  There are also a bunch of volunteers for War of Nytefall: Lost, which could end up being my last book for a while.  Thank you so much for that because it makes me feel like I’m not dead yet.

Miracle Max from Princess Bride

I want to talk about the future.  Let me make this a bit easier and do sections to stop myself from rambling:

Writing/Publishing

As it stands right now, I won’t be doing much writing because things are too chaotic.  I also can’t get my head right to do more than daydream.  Keep fearing that touching a notebook will cause trouble, so I’ve put all of them on a shelf.  When things settle, I’ll probably go back to outlining and preparing other series for the possibility of a return.  For those who want to say that I can’t give up and need to keep writing, there are things going on that prevent that right now.  So, no amount of pep talks are going to get me back into the ideas until maybe mid-September.

With publishing, I have War of Nytefall: Lost coming out without question.  The third volume will have to wait until maybe spring of 2019 if I can even do it then.  It’s written, but not edited and I don’t have the heart to go into it right now.  Even if I could, I need to redirect my attention to job hunting and can’t go full bore (boar?) into preparing a book for publishing. Lost has already been edited, has blurbs to be tested tomorrow, and the cover art.  So, I’m probably going to be writing for myself more than others for a bit.  Kind of a hard pill to swallow.

The Blog and Social Media

I’ll be keeping up with the daily pinned Tweet, but it might be only retweeting in early mornings and night.  Depends on the job and schedule I get.  The blog is going to be something different.  The ‘Goal Posts’ will continue and I’ll be repeatedly making offers to host guest posts.  I have everything scheduled through October too, but that might only be guest posts and the Raven finale.  Monster Maker would require more time than I have at this time and I won’t be able to get to comments so quickly to do character interviews.  Feel like this is going to hurt me the most.  After October, I’m not sure what I can do as far as posts.  A Monday-Wednesday-Friday schedule still requires time and I don’t know what I would write.  I considered doing Teaser Tuesdays every week, but choose from any of my books instead of just the most recent one.

There are two other blog options that require their own paragraph.  I finished writing Derailing Bedlam a while back and never published it.  That can be made a weekly blog post and I can do the same with Ichabod Brooks once Lloyd and Cassidy are done.  This is a tough one since ‘Bedlam’ is an outlier for me since it isn’t fantasy and a higher rating than the others.  Yet, I don’t have any of the new Ichabod Brooks stories written.  I could start working on those and hit January with one on Monday and one on Friday.  This is only if I can get my head and heart together to start writing them.  It also abandons November and December.   I can’t do any interactive back-and-forth interviews, but maybe I can do a poll to get favorite characters from all my series.  Then, I’ll put a post up for people to leave questions and do the answer post a few days later.  Just throwing things against the wall.  I would really appreciate any suggestions for post topics and ideas.

Health

My health has taken a hit here.  Lost my appetite for a few days and I’ve been averaging 2-3 hours of sleep a night.  Finally got a 5 hour snooze last night, but only because I was so exhausted.  I worry that this is going to make job hunting even harder.  Doesn’t help that I have no idea what I’m doing.

Jobs

This is the tough one because my son is still on summer break.  I expected the last few weeks to be me getting him mentally and emotionally ready for 4th grade.  Last year, he was having fun until the day before school when he abruptly became terrified of getting on the bus.  I was aiming to work hard on preventing a repeat, but that’s not possible if I’m working or rushing off to interviews.  It throws chaos into his life, which is when he begins acting out and regressing.  My hope is that I can find a way to work from home for a little bit and start the real hunting once he’s back in school.  Anything that I can do in the morning, at night, and when he’s at school would be ideal.  I’m going to check out Flexjobs, which is a site dedicated to remote jobs.  Proofreading, data entry, and the like are where my strengths are going to come in handy.  If this does work out then maybe I can combine that with a part-time position, but it’s going to be taking things by steps.  I keep wanting to factor writing into this, but I know I shouldn’t.  For now, I’m going to push for enough time that my son is ready for school and try for a few work-at-home gigs.  That’s the plan for now.

This post has gotten pretty long and I want to end it with a list of goals, but I’ve got nothing.  Feels like a lot of traditions are going to end this year.  Raven is done, publishing 4 books a year won’t happen, Monster Maker can’t be accomplished, and the whole thing feels like it’s coming apart at the seams.  Guess the plus side is that I haven’t been desperate enough to answer one of those ‘we found your resume’ emails.  Those never end well.

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First Review for Quest of the Brokenhearted #fantasy #adventure

QuestoftheBrokenHeartedcover

Cover Art by Sean Harrington

First review of Quest of the Brokenhearted!

Thank you to N.N. Light for the very kind words and I’m glad you enjoyed Kira’s grand adventure.

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Relics of Our Younger Days

Sparky the Pound Puppy

We keep them
Close or far away
Some in the open
Others packed and stored
And a few that pass along
Held by newer hands
The remnants of our past
Catalysts
For old memories
That get fainter by the year

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Calling #Horror #Thriller and #Paranormal #IndieAuthors For #BadMoonRising

Teri Polen's avatarBooks and Such

Spots are still available!

For the month of October, Books & Such will again be featuring Bad Moon Rising!  If you’re an indie author of horror, thriller, or paranormal books and would like to be featured, send me your info.  Free publicity, book sales (hopefully!), new authors to follow, and more books to buy – what’s not to like?

Each post will feature one of your releases, a blurb, author bio, social media links, buy links, and a short interview.  If you’d like to include a giveaway or have alternative ideas for your post, I’m open to suggestions.

This is the fourth year of Bad Moon Rising and spots tend to fill up fast, so if you’d like to be included, email me at tpolen6@gmail.com.

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7 Reasons for Using Videos in Your Social Marketing Campaigns

Nicholas C. Rossis's avatarNicholas C. Rossis

I use YouTube on a daily basis: to show the wee one her favorite cartoons. When it comes to using it to promote my books, however, I’m hopeless. I don’t even have a book trailer, let alone a YouTube channel. Which is why I found particularly interesting this guest post by Jay Chambers.

7 Reasons for Using Videos in Your Social Marketing Campaigns

YouTube social media | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Image: Pixabay

YouTube is currently the second largest search engine on the web. Unfortunately, many authors do not take video marketing seriously, so, they miss out on an incredible marketing opportunity. Some authors fear using video in their marketing strategies because they feel that it’s costly, which is not true. While the quality standards of video production have gone up, the cost has decreased significantly. Therefore, you can find quality video easily which will, in turn, lead to better conversion rates. Here is why you are…

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The 2018 Author Interview Series Featuring Ashley Moss

This gallery contains 7 photos.

Don Massenzio This week’s author interview features Tennessee author, Ashley Moss. On a side note, though the initial response was gratifying, I find myself running out of interview subjects by the end of August. If you haven’t been interviewed, or … Continue reading

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Grabbing at Straws and Spinning My Brain

So, people know that I’m stepping back to work out the financial and personal issues going on over here.  I’ve been writing, deleting, and rewriting this post since it keeps coming close to what I should save for Saturday.  This post isn’t about the future of my blog, writing, and emotions.  It’s about bringing money in, which has been driving me to the point of losing sleep.

First, I keep bouncing between full and part time being the initial target.  My son still has a few weeks of summer break, which makes going on hunts and interviews difficult.  When school starts, we would need to depend on my parents or a babysitter for when he comes home unless I find a job that puts me on the same schedule as him.  Retail and supermarkets can be flexible, but this falls under part-time.  So, this has caused me to leap down so many rabbit holes that I’m pretty sure I passed Wonderland a few possibilities again.

One thing I’m looking into that I can start once I finish researching is work-from-home with data entry, proofreading, and other typing-based jobs.  This can be a good supplemental alongside whatever the books trickle in and it might be a great way to step into the working world again.  I get used to having a boss once more and my son gets used to daddy ‘working’.  Another benefit of this is that I can adjust the schedule as I see fit, which helps a lot when he has school.  I can do a part-time job in the morning or night then this in the morning or night.  It means writing takes an extra hit, but I can always make that a weekend’s night thing.

All of that being said, this post is mostly due to a few people pointing out that I have a decent platform here.  It was suggested that I find a way to make some money helping authors, which had me doing some research.  Honestly, I could only think of doing interviews or creative consultant.  The first feels weird to do for money while the second is harder to explain.  I’ve always had a knack for helping other authors work through blocks or obstacles.  I just listen, ask questions, and give input when requested.  Again, this is a weird thing to charge for in my mind.

The other issues that were pointed out by several people are:

  1. I’d have to set up all the tax stuff for such a business, which already makes my head spin.  Can’t even figure out how to make receipts.  I’ve always been more artist than businessman, so this is a nightmarish hurdle.
  2. WordPress doesn’t always celebrate someone making that kind of money off their platform.  That’s what I’ve been told and I’m not sure how to look into it.  So, I might have to make a different site.
  3. Even with my current platform/reputation, it could take a few years to start making any real money on this.  It would be the author career all over again, but this time with less patience by the people around me.  This could be a supplemental thing too, but I can only do so many of those things.  I’m sure 3-4 small jobs can equal one, but I’d be exhausted jumping from data entry to book promos to chatting with other authors about their stories.  So, as appealing as the idea is, there are a lot of downsides.

Still, I figure there’s no harm in opening the floor to people who might have an idea that I haven’t considered.  Maybe I missed a factor or option.  Maybe I’m working entirely out of a fear, desperation, and sorrow.  The wound of saying even a slight good-bye is still a little raw and I probably should be taking time to get my head together.  Yet, I really don’t feel like I have time to drag my feet.  Thanks to anyone who can suggest anything.

P.S.-  I did have a conversation about ghostwriting, but I’m not sure.  I write in a rather distinct style that I naturally gravitate towards, so I fear that I’d be unable to do what the client wants.

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