Top 9 Trends in Publishing for 2019

Nicholas C. Rossis's avatarNicholas C. Rossis

The Written Word Media (WWM) regularly posts great material examining the latest trends in publishing; trends of interest to every author – particularly Indie ones. Here is my summary of Ricci Wolman’s predictions for 2019, along wth my comments:

1) Amazon Advertising Ads Go Mainstream

Amazon Advertising (formerly Amazon Marketing Service, aka AMS) Amazon Advertising | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's bookAds will become an essential part of the author’s toolkit in 2019. More and more authors are reporting rising costs on Facebook Ads. This, coupled with Amazon’s ambitions to grow its advertising business, will make paying to get visibility on Amazon a pillar of every author’s marketing strategy.

Personally, I have stopped advertising on other media, with the exception of running promos for any titles I may have on offer (on free days/Kindle Countdown Deals). To learn more on Amazon Advertising, consult the guides I wrote for SearchNurture.

2) Book Quality Becomes Critical to Success

In an…

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7 Tips to Writing Humanoid Monster Protagonists: Even the Undead Can Have Heart

iZombie

Not many people try to write a story with a monster as the hero.  Well, you see it for kids a lot.  Paranormal romance enjoys this too, but it rarely happens when you get into the more action-oriented genres.  You might be afraid that people won’t like that you’ve made your monsters into heroes instead of leaving them as destructive beasts.  Well, there are some ways to go about doing this with minimal stress.

  1. Forget what people will say or do.  Write the story.  Edit the story.  Publish the story.  Promote the story.  Answer the questions and stick to your guns because this is what felt right.  If you want the hero to be a crime-solving harpy who lost her wings to a mystical poacher then go for it.
  2. Spend more time focusing on how the monster is human than how they are bestial.  The latter is expected and every outburst will be a strike against the attempt to humanize them.  Show that this character isn’t any different than their ‘normal’ counterparts.  Give them hobbies, favorite human foods, a oddly human home, and whatever else brings the point across that they aren’t simply waiting for the real hero to show up for a fight.
  3. This isn’t to say that the entire species that you’re working with have to be taken away from their monstrous roots.  Your hero can be an outlier of their people, so they don’t belong to either world.  Having the true monsters around to remind the audience about how these creatures should be can help strengthen the characterization of the hero.  It acts as a useful contrast.  Less wordy than having humans repeatedly talk about how they expect the monster to operate.  Yes, we know giants are famous for eating people, but some of them might have gone Vegan.
  4. Develop and gradually introduce a history of the world that would explain why this monster is a good guy.  It doesn’t even have to be a gradual or deep explanation if that’s simply how your world works.  Maybe vampires have always been around and made a treaty with humankind during the Middle Ages.  Werewolves could be an ancient off-shoot of homo sapiens that lived in isolation until recently.  What if zombies exist to give people one last chance to finish their business on Earth?  No matter what, this explanation will help draw people away from the standard usage of the monster that you’re trying to project as a hero.
  5. Research your chosen monsters to see if there are tidbits of info that can be used to give them quirks or help with the humanization.  Legends and myths change over time, so you can find some contradicting stuff.  For example, vampires were only weakened by the sun until Hollywood had it that they got destroyed.  This weakens can be taken in place of destruction and used to explain how vampires stayed hidden for so long.  During the day, they were nothing more than pale, strange humans, so they have been in society the whole time.
  6. If you’re on the fence about having this character stay a hero then you can take the easy way out.  Have it that there is a spell or artifact forcing them to act against their monstrous nature.  Make sure to include a supporting character who can take over as the protagonist if you decide things would work better with the monster going back to their origins.  Although, if you’re going to set this up in the first place then maybe you weren’t interested in a monstrous protagonist to begin with.
  7. Buy War of Nytefall to see what I did . . . This isn’t a tip?  Fine, I’ll make a real one that will blow the others out of the water.  Humans in fiction and reality are built by their relationships or lack thereof.  To have your monster be relatable, you need them to have friends, enemies, and everything in the middle.  It could be difficult for them to do this, which means you write them as having difficulty connecting to those who are not in their species.  This means they are looking at humans as more than prey and are trying to create a normal life.  If you go the same route as me and have all the characters be monsters then you just have them act like humans.  Give them lovers, best friends, partners, and rivals in the same way you would do so for non-monster casts.
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Listening to Your Characters

Joan Hall's avatarStory Empire

Hi SE Readers. Joan here today on this last week of January. The holidays are behind us. We’ve had time to make and break New Year’s resolutions. It’s time to get back to some serious writing. (Talking to myself with that last sentence.)

In the publishing world, you’ve probably heard there are two types of authors—plotters and pansters.

Plotters take time to delve deeply into their story before they write the first word. Many plan meticulous outlines. They know what will happen in chapter one as well as the final chapter. Some of them create detailed character sketches, conduct copious amounts of research, and develop the setting down to exact details.

Pansters, on the other hand, don’t plan at all. They may have a general idea such as, “I’m going to write a murder mystery that isn’t solved until twenty years after the fact.” A few character names and a…

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Teaser Tuesday: Awkward Allies #fantasy #adventure

Cover Art by Circecorp

Taking excerpts from The Life & Times of Ichabod Brooks is tough because they’re short stories.  So, I’m always happy to find pieces that I can share.  This one is from Ichabod Brooks & the Island of Mirrors.  Fingers crossed that he can ride again one day.

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Beyond The Mask RELEASE DAY!

twixie13's avatarWelcome to Hell Bent

The day has finally arrived…RELEASE DAY IS UPON US!

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So, before I get into my promo, I’d just like to give a little shout-out to the three authors who did not end up getting pics. I would share blurbs for their stories, but I don’t have two of them, and didn’t feel right in demanding those…but I also wouldn’t feel right about not promoting their work at all, either. Not only that, but I was actually published in Counterclockwise with all 3 of them.

And those 3 are:

Sarah Buhrman, whose urban fantasy series is just plain awesome (book 3 coming soon), and whose work has also been featured in A Twist Of Fate. Seriously, check her stuff out, she’s great.

Her story, “Super Powereds Anonymous”:

Mute is tired of the villain life and joins a support group for lesser super powereds.
When people start dying, will their…

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7 Things Writers Can Do No One Else Can (or Wants to)

Jacqui Murray's avatar

I’m reposting this from a few years ago. Back then, I didn’t have many readers so now, I wanted to share these pithy thoughts–including a few updates–with all my new efriends!

There are a lot of difficult parts to writing. I mean, besides the whole write-edit-revise-rewrite-market-start over thing. That cutting a vein and bleeding on the page can get touch-and-go at times. Channeling your muse often gets someone you’d prefer to avoid. And it’s well documented that trying to make a living as an author is pretty near impossible unless your last name rhymes with ‘Fancy’ or ‘Brawling’.

Despite all that, it’s a profession people flock to, spend thousands training to be, and wouldn’t give up for anything. Widely-accepted studies show 80% of us have a book we want to share–despite that industry stats show it takes five years to hone and deliver an acceptable novel.

It may–or may not–surprise…

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Writing the Humanoid Monster Protagonist

Herman Munster

I’m pretty sure I’ve talked about this before to some extent, but I couldn’t find any posts on the topic.  Regardless, I keep running into the same obstacle when talking to some people about War of Nytefall.  They hear that the characters are vampires and respond as if Clyde and his friends are running around slaughtering everyone.  Cassidy and Lloyd Tenay of Derailing Bedlam are actually more violent than the Dawn Fangs.  Still, people here the word ‘monster’ or a monster species then jump to conclusions.  It gets frustrating too when you’re bombarded by questions like:

  • So, who is the human that they are fighting?  Uh, there isn’t one.
  • Everyone is a bad guy?  No.  There are good and evil vampires here.
  • Will a hero appear to kill them all?  Kind of like that first question.
  • There’s nobody to root for.  Not a question, but you’re obviously not paying attention.

It’s amazing to me that there is such a wall when it comes to using creatures such as vampires and werewolves as protagonists.  It’s like people refuse to believe that these beings can be anything more than blood-thirsty beasts.  You do have to maintain some of their grisly and monstrous habits, but it isn’t like they are that removed from humans.  In most cases, vampires were once mortal or at least act as part of a society (either covert or overt) that mimics a mortal system.  That’s why I find it so odd that people have trouble considering that you can have one who isn’t entirely monstrous.  Not like vampiric heroes are anything new too since you have Forever Night, Morbius the Living Vampire, Angel, and some heroic incarnations of Dracula.  Yet, I continue to receive messages asking about how I can have a story with no heroes or comments that assume the Dawn Fangs are brutal destroyers.

Part of this could come from how I describe them on the blog.  I always maintain that they are not mortal and can be violent.  Clyde gets this description a lot, but I can’t always go into that much more detail.  I explain that he is still human with feelings, dreams, and some restraint.  A big part of the overall series is him holding onto what little humanity he has left since, unlike the other Dawn Fangs, he’s on the edge of being a full-blown monster like people think he already is.  I’ve had to forge a balance between his monster and human side with there never being a clear superior.  He goes back and forth a lot, which is something you can really only see in teasers and the books themselves.  On the blog, I mention he’s a vampire and that seems to seal the deal for some.

Is it really that hard to believe that monsters can be used for more than antagonists?  As authors, we’re supposed to put our own twist on ideas.  Yet, people are very protective of the idea that monsters are monsters.  I remember running a D&D game and the group ran into a band of goblins crossing a bridge.  They attacked right away and discovered afterwards that these were miners heading towards a nearby city to deliver bags of gemstones.  Keep in mind that it’s really only the ‘ugly’ monsters that get this kind of treatment.  Dragons, unicorns, griffins, pegasi, and other types that are seen as beautiful can be anything.  Doesn’t matter if they tear somebody apart as quickly as a vampire who is known for fangs, blood, and scary faces.  There’s a long history to go up against and I think I underestimated it when I wrote War of Nytefall.

I know is this is near the end, but I’m now going to say what I mean by humanoid monster.  These are creatures that don’t so much as look human, but they have the emotions and thoughts that we typically associate with human characters.  They might be monster on the outside, but they have depth to their soul.  As odd as it sounds, Herman Munster is a great example even though he was made for comedy.  He looks scary to some extent while being a loving father and husband.  There are human characters that can’t even claim that because they’re monstrous on the inside.  Funny how the opposite doesn’t seem to get the same amount of praise unless it’s a romance.  Maybe more people should give humanoid monster protagonists a chance in the hopes of making them more accepted by the world.  Just a thought.  Not that I have a book series to sell.  Okay, I do, but it’s my blog and I have to make pitches from time to time.

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Sally’s Cafe and Bookstore Update #Reviews #News – Audrey Driscoll, Brigid P. Gallagher, Christoph Fischer and Shehanne Moore

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2018 Top 5: #2- The City of Nyte: Greatest of the Vampire Cities?

This post went live on April 23, 2018.

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When creating War of Nytefall, I didn’t really think about the cities that would be vampire only.  In fact, I only considered that they would have castles, lairs, and live within the pre-existing mortal society.  That was kind of lazy of me since that’s how settings typically go in these stories.  Then, Mab turned up in Legends of Windemere: The Mercenary Prince and talked about the city of Nyte.  It was a passing comment about the vampire capital and I didn’t think much of it.  In fact, I nearly forgot about it and it took me a while to find it and confirm the spelling.  So, what did I come up with for this central location?

Honestly, I was very sparse in the description of a lot of Nyte.  It came to me that the vampires wouldn’t make a city that would scream undead bloodsuckers.  There is a central castle where a lot of the action takes place and a city has spread out around it.  Windows all have shutters for when daylight comes, but since the sun only saps strength, the vampires still move around the city during those times.  The marketplace had the most detail because I imagined the stores having unconscious mortals in cages to sell as ‘full kegs’ or tap to give citizens a variety.  It was similar to ducks in a Chinese restaurant window.  Overall, the city came off as having a mild personality instead of being out there like Gaia, Rodillen, and Haven.  Again, this made sense because vampires wouldn’t want to stand out and I couldn’t see them trading with mortals.

Nyte is tucked in the middle of a wilderness, but the Great Cataclysm has moved it closer to mortal settlements.  This is another reason why the vampires are under attack from the beginning.  With nobody knowing what caused the Great Cataclysm, certain groups have considered that the vampires did it in an attempt to increase their hunting grounds.  This isn’t even close to true, but a terrified world has turned Nyte into a beacon of fear for one side and hope for another.  In this way, the city acts more as a symbol than a location.  It’s extremely important to the traditional vampires because of its role as a stronghold that has survived the 50 years of assault from their natural enemies.  Many consider the fall of Nyte being equal to the fall of vampire society, which isn’t surprising.  It’s been maintaining the front line in terms of battles and culture for centuries.

One might wonder why the Duragians haven’t tried to raze the city to the ground since it’s a known location.  I’ve thought about this too and came up with two conclusions.  One is that there is a benefit for keeping Nyte around.  Not every vampire lives here and those that don’t are harder to keep track of.  Destroying the city means that more enemies escape into the wind and become wandering threats.  If the Duragians ever manage to destroy most of the solitaries and smaller civilizations then they would go after Nyte because the threat of thousands of hiding vampires wouldn’t be there.  Also, a failed siege could result in retaliation at a time when the temples’ numbers are too low.  Needless to say, this isn’t what every priest and paladin believes, so there are still attempts.  The other conclusion is that there are magical defenses around the territory that only mortals fall for.  This would be illusions that direct them away from the city or traps that are checked for fresh meat every few hours.

Most of my attention with Nyte went to the castle, so I imagined it starting out with that and developing a city around it.  So, much of the area revolves around the nobility surviving an attack.  There are thick fortifications and secret passages that connect all of the important rooms.  Oddly enough, I didn’t really imagine this place with the window shutters, which hints that those who live there try to maintain a slight connection to their mortal lives.  This might not be on purpose with the current leadership, but the castle has a sense of never being changed beyond decorations.  Still, the details of this place remained tame compared to my past creations.  This may go throughout the whole series since vampires are focused on staying in the shadows.

Then again, there are two more locations that are important to War of Nytefall and they sit at the extremes when compared to Nyte.

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Beyond The Mask Promo Week Day 4

twixie13's avatarWelcome to Hell Bent

Promo week continues for this superhero anthology, assembled to raise money for the fight against childhood cancer! This one’s a day later than intended, but we’re back on track!

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So, the next one here is Devorah Fox’s story “Lady Blackwing Gets Her Moniker”.

Blurb: Mercedes is just trying to make her way through life: taking classes, working her shift as a barista, and when she can squeeze it in, writing short stories. Inoculated with a pencil favored by her literary heroes, she finds herself imbued with startling abilities. She can write the imagined future into existence and rewrite the past, but the consequences are unpredictable. After a late-night writing session, a hate crime erupts in her neighborhood and Mercedes is certain that it’s her doing. But does she have the power to right the wrong?

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You can find more of Devorah Fox’s work at her Amazon page!

Amazon

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