Don’t Panic!- Sales Slumps of the Year

From what I can see and have been told by those wiser than I, we’re looking at another slow period for book sales.  Not just me, but authors in general.  People are saving their month for turkeys or, most likely, Christmas shopping.  So, I guess this is the panic before the storm.

I’ve only been publishing since February 27th and I’ve finally started to come to terms with these slumps.  They aren’t fun, but they’re part of the job.  I think this damn deadline looming over my head is making it worse for me and is probably the source of my panicking when I see rankings dip or sales freeze.  I’m sure I’m a special case and most people take it in stride.  Then again, I’ve been seeing a lot of the posts about pricing and marketing in the last week.  The tension and frustration are under the surface if not in your face.

Here are some tips to survive what I’m going to call the ‘Pre-Turkey Slump’:

  1. Write that next book in the series or write something.  Make yourself feel artistically productive.
  2. Keep on promoting your published works on Twitter, blog, and Facebook.  Realize that every sale this month is probably more than what most are doing.
  3. DO NOT change your book price every few days to see what will happen.  If anything, people might think you’re mentally unstable or a toddler is playing with your account.
  4. Get outside of the house and enjoy the autumn weather.  Disclaimer: Blogger not responsible for anyone who walks out into a storm after following this advice.  Check the weather before going outside.  Also, remember pants.
  5. Catch up on old friends who forgot you existed because you’ve been J.D. Salinger-ing it for a while now.
  6. Pick up a new hobby such as origami or fly fishing.
  7. Realize you have no interest in either of those new hobbies I suggested.
  8. Go watch a movie.  Try to refrain from yelling at the screen about how you could have written something better.  That big screen is not your television and you’re shouting at the Let’s All Go To the Lobby short.
  9. Talk to those other people in the house.  I think they’re called family.  This might only last a few minutes or days depending on how interesting they are.  If these people call the cops on you then there is a chance you’ve been hiding in the basement of a stranger’s house.
  10. Ignore sales and rankings for a while.  Just do your promo work and then walk away from the computer.  Use the Smartphone as a regular phone and just spend some time doing nothing.  Let the mind wander and see where you go.

About Charles Yallowitz

Charles E. Yallowitz was born, raised, and educated in New York. Then he spent a few years in Florida, realized his fear of alligators, and moved back to the Empire State. When he isn't working hard on his epic fantasy stories, Charles can be found cooking or going on whatever adventure his son has planned for the day. 'Legends of Windemere' is his first series, but it certainly won't be his last.
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27 Responses to Don’t Panic!- Sales Slumps of the Year

  1. Oloriel says:

    Slump sales always suck! I like your advices, I hope you also will follow some of them, like the relaxing ones 🙂
    Living in these times sucks tho. I think a book is the perfect gift for Christmas.


    • Definitely going to push for Christmas sales. I’m hoping to relax this week once I finish my book editing. I have 80 pages to go and then I become one with the couch and television. Seriously, I’ll probably grab a notebook and start designing characters. Believe it or not, that’s relaxing to me.


  2. I guess you do what you have to do to keep your mind off of the slump. If it keeps you from being driven crazy then its a good thing.


  3. Jade Reyner says:

    Excellent advice Charles. I would seriously hope that I am not living in someone else’s basement though as I don’t remember descending stairs to get here – hang on, does that mean my memory is really that bad?? 😀


  4. Okay Charles. I read all this. Is this really you? Are you taking the advice here? Hummmmm?


  5. Great advice. Loved #4. 🙂


  6. LindaGHill says:

    Oops! Wrong house. hehe


  7. sknicholls says:

    Good advice. I am doing that and funny thing, aside from my paperbook, I really haven’t been too very active with my book and I have seen a surge in sells. Funny thing.


    • Maybe some reviews helped? I’m hoping to get to the relaxation tomorrow. Though, my chances of finishing my editing today does not look good. I should stop planning stuff or setting deadlines. Something always goes horribly wrong.


  8. Bastet says:

    I think the suggestion to take up origami is very wise. Thanks for the suggestions which I will keep in mind if I ever decide to publish something! 🙂


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