I might have discussed this before to some extent, but I think I’ll mention it again. I have been in several conversations about finding the ‘tricks’ to self-publishing. What’s the sweet spot price? How do you stay on the lists? How do you keep sales consistent and going?
Well, I played the analyze results and look for pattern games. In the end, I have no clue what the trick is.
Here is what has happened recently with both Legends of Windemere books:
- Prodigy of Rainbow Tower debuted on July 30th. Both books hit the Top 100 lists.
- Prodigy left Hot New Release list on August 30th and rank began to sink. Sales started to slow. Now, here is where you think the list is the key.
- Both books fall off list. Guess sales will slow. Continue with basic promotional plans until save up enough money for bigger things.
- October hits and I wake up to Prodigy of Rainbow Tower being in the 50’s of the Top 100 Fantasy Ebook lists. Seems a lot of books plummeted and I had enough sales that I could get back on. Beginning of a Hero soon followed. NOTE: None of this was caused by my own hand.
- Selling along a good click. Stay the course.
- Columbus Day weekend hits and both books abruptly fall to a trickle. Do the promotional work that seemed to be working, but nothing is happening. Prodigy of Rainbow Tower has dropped from 10-11 sales a day to 2. Beginning of a Hero has done the same.
Let’s focus on #6 here. I have no idea what happened, so there was no way to prevent this. Was it the 2-star and 3-star reviews I got on Beginning of a Hero? Doubtful since Prodigy of Rainbow Tower got nailed worse. Was it the marketing push becoming stale? Again, it was an overnight freeze, so I can’t tell.
My point of all this is that there are so many factors that you should focus more on what works for you in your genre. There’s no magic price or promotional plan beyond do what you feel is right and push on. I’m not happy that my sales just stopped with no source to be found. Yes, I am happy that I had a good run, but it does hold a level of frustration when the ride stops so suddenly. Yet, what can I do? I can sit here wondering why Beginning of a Hero had a longer run of high sales, but I’ll never figure it out.
So, any time I say what works and what doesn’t, remember that I’m talking about what worked for me.