Do Teasers Work?

Wonka

(Now that I came back to the post and read the meme again, I’m not entirely sure it’s about book teasers.  I think.  Part of me tells me something is off.)

Now, I try to post a teaser every Tuesday in the hopes one of my books will sell.  They never seem to work.  You can only do so many as well before you’ve posted most of the book online.  It ends up being out of order, but it’s still predominantly available for free, which kills the sales potential.  This is why I try to reuse teasers, but I’ve done it so much that I’m finding I’m just repeating myself far too often.

I could go through my books and pick new teasers, but that takes some time.  If I’m going to spend that time thumbing through a preparing then I would like there to be some chance of success.  I’m not seeing it, which is why I’m not inclined to do so for any of my old books.  On the day . . . year that I start publishing again, I will do new teasers, but that’s not my situation.  Instead, I’m left with my Teaser Tuesday thing becoming stale and useless.  Hence, why I am trying to figure out a replacement weekly thing that can still bring attention to my books.

Teasers are still a thing though.  We see it for shows, movies, and games all the time, but I guess those tend to stop after the release.  Books aren’t as lucky unless they become bestsellers that survive on word-of-mouth alone.  Authors have to keep doing things to draw attention to their works unless they just move on to another project.  Teasers are something one can do without paying someone else.  It is a promotional tool within our full control and costs nothing beyond the yearly blog subscription.  Yet, they really don’t appear to work even with tags.  I can’t remember the last time I got a comment on a teaser post that didn’t come from one of my usual commenters.  They never show up even in my Top 100 of the year too.

So, that’s just a rant.  What do people think about teaser posts?  Do they work in any way?  Is there an alternative that you would suggest?

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About Charles Yallowitz

Charles E. Yallowitz was born, raised, and educated in New York. Then he spent a few years in Florida, realized his fear of alligators, and moved back to the Empire State. When he isn't working hard on his epic fantasy stories, Charles can be found cooking or going on whatever adventure his son has planned for the day. 'Legends of Windemere' is his first series, but it certainly won't be his last.
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13 Responses to Do Teasers Work?

  1. L. Marie's avatar L. Marie says:

    Since I’ve never used one, I don’t know for sure if they do. But I can understand your frustration. You put work into selecting teasers to get people interested.

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  2. noelleg44's avatar noelleg44 says:

    I have used snippets of a chapter before so I guess that could be called a teaser! I don’t think it works.

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  3. I don’t think teasers work either. The problem with blog posts in my opinion is most of the readers already know the books are out there and have either bought or made the decision not to buy. Either way, the teaser itself falls flat. I have no answers for an alternative.

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  4. I don’t think they work outside of an initial release tour or promo.

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  5. V.M.Sang's avatar V.M.Sang says:

    I don’t think they work, either. I’m getting close to publication of book 4 of my fantasy series. I’m doing a bit of promo (no teasers as yet) on my blog. Usual stuff like cover reveal. But as it’s book 4, it’ll only appeal to people who’ve read the other three.

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  6. As far as repeating teasers or other material, I would just point out how often commercials get repeated. Multiple times in an hour-long show! Repetition is part of the advertising thing.

    You’re doing an author blog, so I don’t think anyone would be surprised or put off if you explicitly advertise one of your books.

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