War of Nytefall: Eradication- How Much Hype and Build?


As I mentioned yesterday, I heard from my cover artist and work will be starting on the final parts.  That means I may be able to publish the next War of Nytefall volume in mid or late February.  I’ve already done a few read overs and might had it to someone for a spelling/grammar check.  That means the biggest worry is promoting and hyping, which has led to a few questions.

When Do I Start Hyping?

Some would say it’s never too early, but I really don’t want to start until 2020.  Another issue is that I’ve done all of the January posts and it would be a pain to rearrange all of those.  I know that’s minor, but I’d have to take half and leave the ‘Top 5 of 2019’ on Fridays, so it gets messy.  That means I will probably start the real hype in February and run it through March if I can.  Topics are going to be tough since this is the middle of a series.

I have another obstacle with the hyping situation.  Honestly, it doesn’t seem to work these days.  Over the last 2 years, I’ve seen and done various lengths of hype.  Long ones and short ones don’t seem to have much of an effect when done through my own blog.  I could shell out a lot of money to hype on other sites, but I don’t have the resources and it appears that it doesn’t help like it used to.  So, it feels like I might be better suited to do a shorter hype leading up to and after the release in order to reserve my time and energy for other things.

What About Paying for Promos?

I’ve always paid for some promotions, but I’ve been cutting back fairly often.  The truth is that I don’t know if they help and I have other expenses now.  There are a few that require unique blurbs too, which is cool.  The only problem is that I don’t know if the extra energy and effort will be worthwhile.  You’re really there and gone on most sites too because everyone is there.  I might want to try for a cheaper and more widespread approach like a blog tour.  Got time to think about this though, but the lackluster (or lacking) sales on my last few releases on these sites doesn’t really make me want to try again.

How About a Blog Tour?

This is something I always do, but I’m trying to figure out how to do it.  In the past, I haven’t more than 12 volunteers and a few of those disappear on me.  If I’m only using this tool and my own blog then I’d need more.  Problem is that I don’t really roam around WordPress like I used to because I’m usually working by phone when I have a few moments to breathe.  That means I need to find a way to get a lot of volunteers and give myself enough time to create unique posts for anyone who wants them.

Another challenge here is timing.  Long ago, I created a timetable and had volunteers pick a day with a first come, first serve rule.  Some people got to double-up.  It was tough to maintain, especially since I had many volunteers post as soon as they got their info instead of on their day and others plain forgot.  This created gaps and confusion, especially when I was trying to do reblogging.  I assume this is the nature of the beast, but it made me leave it in the hands of volunteers.  This meant that I had even larger gaps and more vanishing acts.

Still, this might be the better way to go and I could start taking volunteers/ideas after Thanksgiving.  I have a 2 week break in December and one of those weeks won’t be book-writing friendly.  Yet, I can prepare blog posts.  This would only be to get the post topics down and not the schedule, which I’d try to find a way to create in late January or early February.  Any advice on this one would be appreciated in terms of the following:

  • How to set up or schedule?
  • How to get a lot of volunteers?

Last time I released a book was back in April and I lacked the funds and mood to go full bore into it.  I’m better now, but I still feel like I’ve been gone too long to know what I’m doing these days.  At least I’m admitting that I have no idea what I’m doing.

About Charles Yallowitz

Charles E. Yallowitz was born, raised, and educated in New York. Then he spent a few years in Florida, realized his fear of alligators, and moved back to the Empire State. When he isn't working hard on his epic fantasy stories, Charles can be found cooking or going on whatever adventure his son has planned for the day. 'Legends of Windemere' is his first series, but it certainly won't be his last.
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18 Responses to War of Nytefall: Eradication- How Much Hype and Build?

  1. Personally, I don’t see the point in doing too much promotion for a book until the release date is at least coming up really soon. Start it too early and people will just forget about the book by the time they can buy it. In fact, I always wait until the book is available for purchase before doing more than a mention on my own blog, because then there’s a better chance people will actually buy it when they see the post. Still no guarantee, but nothing’s ever guaranteed anyhow, so… *shrugs*

    For getting volunteers, I suggest you pay attention to where others you follow have managed to get slots, and then check out those sites for the potential of being able to contact them and maybe getting a slot. If nothing else, you’ll know they came through for others, so there’s a good chance they will for you too.

    With the schedule thing, talk to the hosts to figure out a day that works for you both. As a backup plan, you could always just scatter your reblogs, even if they didn’t post on the arranged day.

    I’m not sure how helpful my advice might be, but it’s the best I’ve got. Good luck, and count me in for a promo spot. 🙂

    Liked by 1 person

    • I figure 2-4 weeks can be a good hype time with the book debuting in the middle. It used to work for my older stuff. I’ll look into the volunteer and host site idea. I don’t see where people are going most times. So, I’m fairly in the dark these days.


  2. Pick me! I’m up for anything you need. For myself, I keep a living document of those who have hosted, or offered to host me. It gives me a point of reference for the next release. I don’t find much that works, paid or otherwise. Blog tours always move some copies, and they’re free. I never do the same thing twice. Recently, I approached one or two from my list each week. I asked the host what they might like, then custom wrote to their specs. It made for some good posts. By spreading it that thin, I didn’t have much trouble with doubling up. There were a couple of unexpected review posts that caused some traffic issues, but it wasn’t bad. I’ll gladly take a traffic jam in exchange for a review post.

    Liked by 2 people

  3. I would forget all “Tweet” promotions. I don’t have any evidence that Twitter works. I think your best bet is a tour. I think you could get a number of folks to support you and on a specific day. I would ask them what day they would prefer and then assign them as close to preference as possible. Whenever I support someone having a specific day or suggested day makes it easier for me. Also, I don’t know of anyone who wants to be among four or five promoting the same book on the same day. I sure don’t. It does take more work but is worth it. You can count me in.

    Liked by 1 person

  4. L. Marie says:

    I don’t have any advice to add to what’s already been given. (Great advice all.) What usually helps when I promote your books is to be given the html file that I can upload to WordPress (and also add my book giveaway information).


  5. I definitely relate to this, Charles. It’s been a while since I’ve released something new. I have a number of books about to come out as audio books and I’m trying to figure out how to promote them without being obnoxious or wasteful of money. It’s a constant struggle for indies. The rules constantly change and there are plenty of people out there willing to take our money with limited return on investment.


  6. I’ll host you, but like Victoria said, I’d like it to be right before, on or after your release date.


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