As I mentioned yesterday, I heard from my cover artist and work will be starting on the final parts. That means I may be able to publish the next War of Nytefall volume in mid or late February. I’ve already done a few read overs and might had it to someone for a spelling/grammar check. That means the biggest worry is promoting and hyping, which has led to a few questions.
When Do I Start Hyping?
Some would say it’s never too early, but I really don’t want to start until 2020. Another issue is that I’ve done all of the January posts and it would be a pain to rearrange all of those. I know that’s minor, but I’d have to take half and leave the ‘Top 5 of 2019’ on Fridays, so it gets messy. That means I will probably start the real hype in February and run it through March if I can. Topics are going to be tough since this is the middle of a series.
I have another obstacle with the hyping situation. Honestly, it doesn’t seem to work these days. Over the last 2 years, I’ve seen and done various lengths of hype. Long ones and short ones don’t seem to have much of an effect when done through my own blog. I could shell out a lot of money to hype on other sites, but I don’t have the resources and it appears that it doesn’t help like it used to. So, it feels like I might be better suited to do a shorter hype leading up to and after the release in order to reserve my time and energy for other things.
What About Paying for Promos?
I’ve always paid for some promotions, but I’ve been cutting back fairly often. The truth is that I don’t know if they help and I have other expenses now. There are a few that require unique blurbs too, which is cool. The only problem is that I don’t know if the extra energy and effort will be worthwhile. You’re really there and gone on most sites too because everyone is there. I might want to try for a cheaper and more widespread approach like a blog tour. Got time to think about this though, but the lackluster (or lacking) sales on my last few releases on these sites doesn’t really make me want to try again.
How About a Blog Tour?
This is something I always do, but I’m trying to figure out how to do it. In the past, I haven’t more than 12 volunteers and a few of those disappear on me. If I’m only using this tool and my own blog then I’d need more. Problem is that I don’t really roam around WordPress like I used to because I’m usually working by phone when I have a few moments to breathe. That means I need to find a way to get a lot of volunteers and give myself enough time to create unique posts for anyone who wants them.
Another challenge here is timing. Long ago, I created a timetable and had volunteers pick a day with a first come, first serve rule. Some people got to double-up. It was tough to maintain, especially since I had many volunteers post as soon as they got their info instead of on their day and others plain forgot. This created gaps and confusion, especially when I was trying to do reblogging. I assume this is the nature of the beast, but it made me leave it in the hands of volunteers. This meant that I had even larger gaps and more vanishing acts.
Still, this might be the better way to go and I could start taking volunteers/ideas after Thanksgiving. I have a 2 week break in December and one of those weeks won’t be book-writing friendly. Yet, I can prepare blog posts. This would only be to get the post topics down and not the schedule, which I’d try to find a way to create in late January or early February. Any advice on this one would be appreciated in terms of the following:
- How to set up or schedule?
- How to get a lot of volunteers?
Last time I released a book was back in April and I lacked the funds and mood to go full bore into it. I’m better now, but I still feel like I’ve been gone too long to know what I’m doing these days. At least I’m admitting that I have no idea what I’m doing.