Promoting a New Series in the Same World

World of Ranger’s Apprentice

Back in 2013, I began blogging to promote Legends of Windemere and the ideas for blog posts came flowing.  The monsters, characters, magic system, kingdoms, lore, and everything had yet to see the light of day.  I introduced people to Windemere before they stepped into the books.  Not only that, but I revealed the inspirations and behind-the-scenes for the whole thing.  Talking about world-building is an easy topic to use for blogging because it’s so difficult and immense that there are so many nuances.  After 5 years, I touched on a lot.

And that’s part of the problem.

War of Nytefall takes place in Windemere.  It’s a couple hundreds years before Luke Callindor set out to become a hero, but the magic, monsters, and lore are pretty much the same.  Since the story has a big focus on the evolution of Dawn Fang society, I can’t post much about that.  There are only so many vampire topics you can do too.  This leaves me struggling to find a way to bring attention to this series and get people talking.  The world is old, but the series is new. That’s a conflict that I’m having trouble getting over.  It resulted in my first topic list being more comedy than serious posts.  This might get easier after the book is out and I have less to hide.  Still, I’m finding myself struggling.

So, I’m going to open the floor to see what people think.  How do you promote a new series in a world that has already had its core discussed at length for previous promotions?  Is there anything people want to know about War of Nytefall?  This is probably going to get harder and harder as I progress to series that take place after Legends of Windemere.

About Charles Yallowitz

Charles E. Yallowitz was born, raised, and educated in New York. Then he spent a few years in Florida, realized his fear of alligators, and moved back to the Empire State. When he isn't working hard on his epic fantasy stories, Charles can be found cooking or going on whatever adventure his son has planned for the day. 'Legends of Windemere' is his first series, but it certainly won't be his last.
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38 Responses to Promoting a New Series in the Same World

  1. Placing stories in the real world has some of that going on. You have to focus on plot and character in that case. I couldn’t promote Wisp by talking about rural Virginia. I had to point to things that made the story unique. Maybe get into some of the tensions. Maybe share the Ichabod short on your blog that involved the Dawn Fang girl.

    Liked by 1 person

    • The tough part about the tensions with this series is there is a lot of mystery in some of the books. For example, the main source of tension in the first book involves the characters not knowing who is allied with who and who is really pulling the strings. The Ichabod story is a possibility, but she’s only a side event in the overall story. So, there’s only one section that’s really connected to the Dawn Fangs to draw people into the new series.

      Liked by 1 person

  2. Hmm. One way to work on it is to consider the question, will the new series have a set of new readers? If so talking about Windemere and other information you previously wrote about will be a new thing to them. Maybe there is a way to serve it up in a different way so current readers will enjoy a revisit.


  3. Reblogged this on Chris The Story Reading Ape's Blog and commented:
    Charles would like some advice about – How do you promote a new series in a world that has already had its core discussed at length for previous promotions? – please offer your suggestions in the comments under his original blog post 😎


  4. Maybe introduce us to the characters? Let the readers get to know them before they reach for the book 🙂


  5. L. Marie says:

    I’m wondering if you mentioned anything about the number of books planned for the new series. Are you playing it by ear?


  6. Star by fucusing on the new characters, if that’s possible. You could also do something with the locations. If some of the creatures and lore from the old books feature in the new then rehash some old posts. Not many will notice.


  7. Reblogged this on Author Don Massenzio and commented:
    Check out this post from the Legends of Windemere blog on promoting a new series in the same world


  8. All the new angles, villains, heroes and the details never told before now. BTW, you are welcome to promote in my Fantasy Authors Unplugged…


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