How Do You Promote a Book with Multiple Subplots?

From Yahoo Image Search

From Yahoo Image Search

So, Legends of Windemere: Allure of the Gypsies (BUY ON AMAZON FOR $2.99) is doing well.  Still haven’t touched the Top 100 lists, which is what gave the major boost to the first two.  Anyway, that’s not what I’m trying to figure out.

I do 2-3 FB Group posts and tweets every 3-4 hours to promote the books.  This was easy with the first two books.  Beginning of a Hero was all about Luke surviving his first adventure.  Prodigy of Rainbow Tower was all about Nyx and traveling down the L’dandrin River.  The subplots were there, but not as central as with Allure of the Gypsies.  The main adventure is about Luke facing his past and protecting his hometown, but Sari’s role is rather central too.

What I’m confused on is how to write the promos.  It feels like there’s so much going on in this book to close subplots, introduce new characters, and push the main plot.  This is not saying the book is cluttered and a mess because everything fits in neatly.  I simply can’t figure out a good way to promote here.

About Charles Yallowitz

Charles E. Yallowitz was born, raised, and educated in New York. Then he spent a few years in Florida, realized his fear of alligators, and moved back to the Empire State. When he isn't working hard on his epic fantasy stories, Charles can be found cooking or going on whatever adventure his son has planned for the day. 'Legends of Windemere' is his first series, but it certainly won't be his last.
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8 Responses to How Do You Promote a Book with Multiple Subplots?

  1. sknicholls says:

    I had that dilemma with my book. Subplots that touched on most important features. I still practice at writing one sentence promos. How to describe the entire book in one sentence. I am much better at telling people what the book is about when they ask now that I read that article on the one sentence promo.

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    • I need to master the one sentence promo for Twitter. For FB I can be a little more wordy. I think that’s what bites me in the butt. On the plus side, this is the only book of the series with this issue.

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  2. UGH that is so hard, isn’t it? Each of my books so far has had a major plotline to focus on but some of the subplots are still very dear and favorites of mine. makes things tough!!!

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    • Yeah. This book is a big tie-up and introduce book. A lot of spoiler heavy things too. Thinking of focusing on the new character and the fact that one of my main heroes has to face his ex-fiancee. The last book was easier. It had an armored battle sheep.

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  3. Tuan Ho says:

    This is exactly the same dilemma I’m dealing with in my novel and I can’t find any real solution to it apart from promoting/marketing all angles of every subplot that might sound interesting to the reader.

    For instance, my novel has the following subplots:
    – Intergalactic aliens becomes outraged, plot to kill the Earth
    – World leaders plot to start WW3
    – Porno actor aiming to win an Oscar

    and about two more subplots that I won’t spoil.

    And all these subplots are connected. So I guess I’m just going to focus on all of them. The more, the better, I guess. It gives the movie/book a more epic feel.

    The new Spider-man movie coming out next year has three villains: Goblin, Electro and Rhino. The marketing department has done a good job giving the movie an epic feel, because they’ve focused on all three villains, and that’s what sequels/thirdquels (don’t think that’s a word) should have.

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    • I always fear superhero movies with multiple villains because at least one loses out on character development. Unless one is the main villain and the others are minions.

      With the earlier books, I chose an event or subplot to work on. This one seems a lot more complicated for some reason. Maybe I’ll try all of the subplots and see which ones get more attention. The ex-fiancee angle seems to get some decent reactions.

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  4. If there were some way to gauge which subplot appealed to the audience at various promo sites, maybe you could use that…

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    • I know. The hard part is that day of the week and time of day factor in too. Humor tends to help, but Tweet feeds and the FB Groups build up so quickly that my stuff gets lost in the shuffle within an hour.

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