The 12.99 eBook

So, I decided to take a look at some of the eBooks that are ahead of me and there was something that struck me as odd.  I saw eBooks for 14.99, 9.99, and 12.99, which doesn’t make much sense to me.  These are all by established authors like George RR Martin, Terry Brooks, and Robert Jordan.  Still, I don’t see the logic in pricing a digital book at the same price or more as a paperback/hardcover.

Here’s my reasoning on this.  A digital book doesn’t incur the same amount of production costs that a physical book does.  It’s easier to get your invested money back on a digital book because it’s so low.  A new author asking for this much is simply ridiculous, which is why it rarely happens and even then I’ve never heard of it being successful.  Yet, an established author doing this comes off as them (I know they don’t set their prices) taking advantage of their fans.  Honestly, I can see that it works considering how many of these have moved ahead in the rankings.  It just seems so strange to see an eBook priced that high unless I’m missing something here.

Has anybody ever bought an eBook for paperback prices?

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About Charles Yallowitz

Charles E. Yallowitz was born, raised, and educated in New York. Then he spent a few years in Florida, realized his fear of alligators, and moved back to the Empire State. When he isn't working hard on his epic fantasy stories, Charles can be found cooking or going on whatever adventure his son has planned for the day. 'Legends of Windemere' is his first series, but it certainly won't be his last.
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24 Responses to The 12.99 eBook

  1. I’ve never understood how ebooks can be more expensive than a physical book… hoping someone can shed some light!

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  2. RbH's avatar RbH says:

    I think the publishers are riding the ebook wave and trying to get more money from those who would rather buy ebooks than paperback. Because these authors are popular, some people will buy them. Me personally? Library!! So many ebooks, so little time.

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    • That’s what I was wondering about. After being bombarded by people telling me that they would never buy an eBook for more than 2.99, this entire practice seems full of greed. I think it shows a little of why publishers aren’t as powerful as they used to be. One of the reasons eBooks took off is because paperback prices were becoming obscene. They’re kind of digging their own grave or, at the very least, showing that they care more about money than anything else. I’d like to say that I won’t do this if/when I get to that level, but I don’t think I’d have much of a say. Though I can be a mouthy ranter if I think something is wrong, so who knows.

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  3. Tilde's avatar Matilda Aya says:

    I choose electronic or print depending on factors like why I want the book, how I’m going to use it, etc. If I pay more for an ebook, it’s because the format is appropriate for how I’ll use it or because I want it now, now, now–at 3 a.m. on a sleepless night that’s the only book that’ll do.

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  4. I don’t think I have ever purchased and ebook for the same price as the physical book. If I was going to pay the same price as the paperback/hardcover I would purchase the physical book every time. I still love the feel of a good book in my hands. 🙂

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  5. Briana (Vedsted) Atkisson's avatar bvedsted says:

    After what you told me, I think $5 is the most an ebook should cost. I mean, wait long enough and you can get the paperback for that price! The hardcovers I get are usually $12-$20 anyway, so only people who REALLY want the ebook is going to pay that much.

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  6. Papi Z's avatar Papizilla says:

    I only “purchase” free e-books, or $.99 e-books. I think I once spent $4.99, but that was a one time deal. I do not believe I am alone on this either.

    While I am not as yet officially certain of the cost of placing an e-book on Amazon(been meaning to ask people who have done it, but it seems a tad invasive to ask, you know?), I am certain that it costs probably 1-2% of what it costs to traditionally publish it. If that is the case, then it is indeed greed that is driving the price up. I believe that $.99-$2.99 is a perfect pricing point for and e-book. Anything more, and you are getting greedy. Am I wrong on this?

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    • To answer your non-invasive question, it cost me absolutely nothing to post an eBook on Amazon. A publishing company might have to pay some advertising fees or something, but that still doesn’t explain an extreme price. I can see $4.99 for an established author or a new author with marketing money behind him/her.
      For my own books, I’m thinking of making the sequel start at $1.99 and eventually books 2-15 will be priced at $2.99 while the first book stays at .99 cent. The benefit of $2.99 is that it’s the lowest price you can use to get Amazon’s 70% royalty rate instead of the 35% royalty.

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      • Papi Z's avatar Papizilla says:

        Ah, thank you for the answer. So you designed your own cover then? You edit yourself obviously, so that eliminates a large expenditure I am sure. Interesting. Here I was wondering how much non disposable cash I was going to have to launch into it.

        So $2.99 is the lowest for %70? I see. So many things I need to learn yet. Thank you very much.

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      • My wife’s cousin is a professionally trained artist in Arizona, so he does my cover art. I can barely make a stick figure without screwing up. So, that’s an expenditure along with some book debut advertising. Truthfully, your goal at the beginning shouldn’t be money, but to create a word-of-mouth fire. Getting onto an Amazon Top 100 List helps a lot, which becomes a level of free advertising. I can’t go into public details about how much I spent on the cover art, but the on-line marketing I spent wasn’t even 100 bucks.

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  7. My mother bought the ebook for JK Rowling’s Casual Vacancy, which was something crazy like $20. I told her not to — that it was insanely overpriced — but she did it anyway. Madness!

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