Infographic: How Do Colors Affect Purchases?

Nicholas C. Rossis

I have written in the past about how to use color in your book covers and how color can boost your book sales. Today, I came across a Kissmetrics infographic on LexisClick (thanks to Mike Guess of InSync Media for the tip). The infographic includes a ton of useful information on how colors affect purchases. As LexisClick reminds us,people are visual beings –90% of all information absorbed by the human brain is visual. People process visual information60,000times faster than textual information.

It’s no surprise, then, that consumers place visual appearance and color above other factors when shopping. A full 93% of online shoppers place the visual appearance of products as the most important factor affecting their purchase and 85% of shoppers consider color as a primary factor when making the buying decision.

Use the information below to choose the right color for your designs, depending on…

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About Charles Yallowitz

Charles E. Yallowitz was born, raised, and educated in New York. Then he spent a few years in Florida, realized his fear of alligators, and moved back to the Empire State. When he isn't working hard on his epic fantasy stories, Charles can be found cooking or going on whatever adventure his son has planned for the day. 'Legends of Windemere' is his first series, but it certainly won't be his last.
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2 Responses to Infographic: How Do Colors Affect Purchases?

  1. Thank you so much for sharing, Charles 🙂

    Like

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