The Importance of Subscriber List Maintenance

Story Empire

Hi to all the Story Empire readers! P. H. here for this week’s Wednesday post with a bit of marketing news. For those with a newsletter, there were some recent major issues with one of the bigger email marketing services that you may not have noticed. MailerLite reported they were blacklisted several weeks ago and they have been working with the issue since. Here’s the scoop on what happened, what MailerLite has done and how you can keep your newsletter delivering correctly.

First of all, it’s important to remember when using larger email marketing services like Mailchimp, MailerLite and others that their reputations regarding SPAM are affected by the larger email marketers which can affect smaller ones like those of writers. Personally, I was using a smaller, author-designed service until a few months ago. It had a better SPAM reputation across the board and I had great results. Unfortunately, the…

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About Charles Yallowitz

Charles E. Yallowitz was born, raised, and educated in New York. Then he spent a few years in Florida, realized his fear of alligators, and moved back to the Empire State. When he isn't working hard on his epic fantasy stories, Charles can be found cooking or going on whatever adventure his son has planned for the day. 'Legends of Windemere' is his first series, but it certainly won't be his last.
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