Ever since the indie publishing explosion, I’ve been watching the adjustments in marketing that have tried to keep up with a rapidly changing industry.

To put things in perspective, I started out as a traditionally published author in the late 1980s and decided to cross the line into indie publishing in 2012. I was a little late to the party, which really started in 2009 and was going strong through 2010-11, but I came from a tradition where self-publishing was considered the realm of the unpublishable and old attitudes die hard.

I started studying the business of writing when I was very young and even in high school, I knew how to format a proper manuscript, what was expected when approaching a publisher and how to put together a press pack. However, the rules all changed with indie publishing. Even the definition of ‘publisher’ has changed. Once a small publisher…