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Hi, SEers John here with you. Today I want to share some information I learned from Dave Chesson on pre-orders on Amazon. As you may know, Dave is the founder of Publisher Rocket, and he is one of the foremost experts on all things Amazon.

Used with permission

The question I want to answer is, do pre-orders help or hinder a book launch? Since I’m getting ready to launch Eternal Road – The last stop, I did some research on the idea of whether or not pre-orders are a good thing.

Here is what I learned. Pre-orders work like magic if you are an author with the following attributes.

1. You are famous
2. You have a large following
3. You are a marketing genius with an iron-clad launch plan.

I don’t fit into any of those categories. So, I am subject to some of the facts of life of…