To Pre-Order or Not – That is the Question

Story Empire

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Hi, SEers John here with you. Today I want to share some information I learned from Dave Chesson on pre-orders on Amazon. As you may know, Dave is the founder of Publisher Rocket, and he is one of the foremost experts on all things Amazon.

Used with permission

The question I want to answer is, do pre-orders help or hinder a book launch? Since I’m getting ready to launch Eternal Road – The last stop, I did some research on the idea of whether or not pre-orders are a good thing.

Here is what I learned. Pre-orders work like magic if you are an author with the following attributes.

  1. You are famous
  2. You have a large following
  3. You are a marketing genius with an iron-clad launch plan.

I don’t fit into any of those categories. So, I am subject to some of the facts of life of…

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About Charles Yallowitz

Charles E. Yallowitz was born, raised, and educated in New York. Then he spent a few years in Florida, realized his fear of alligators, and moved back to the Empire State. When he isn't working hard on his epic fantasy stories, Charles can be found cooking or going on whatever adventure his son has planned for the day. 'Legends of Windemere' is his first series, but it certainly won't be his last.
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1 Response to To Pre-Order or Not – That is the Question

  1. Thank you for sharing, Charles.

    Liked by 1 person

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