Infographic: How Color Can Boost Your Book Sales

Heard a little about this before, but this has a great amount of details for something we probably don’t think much about.

Nicholas C. Rossis

Design Advisor recently created an Infographic describing how the psychology of color can impact your website conversions. In simple words, how using the right color can help you sell your product.

Right away, it occurred to me that this would be a great share for anyone interested in finding out more about the ways colors can help with a book’s or author’s identity.

For example, within 90 seconds, a potential reader will have made up their mind whether they like your book or not. Up to an astounding 90% of that choice will be color-based! Which makes sense if you consider that almost 85% of people buy a product based on its color.

So, what exactly does each color convey and which emotions does it trigger in readers? Check out the Infographic below to find out!

Infographic color | Istomedia web database and multimedia design - σχεδίαση ιστοσελίδων, βάσεις δεδομένων, πολυμέσα

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About Charles Yallowitz

Charles E. Yallowitz was born, raised, and educated in New York. Then he spent a few years in Florida, realized his fear of alligators, and moved back to the Empire State. When he isn't working hard on his epic fantasy stories, Charles can be found cooking or going on whatever adventure his son has planned for the day. 'Legends of Windemere' is his first series, but it certainly won't be his last.
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3 Responses to Infographic: How Color Can Boost Your Book Sales

  1. Many thanks for the share. You’re right, you rarely think about it, then wonder why the heck we needed that red silicon microwave omelet maker (my wife still hasn’t forgiven me that one).

    Like

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