on Build Book Buzz:
When my first book was published in the dark ages – the 1990s – I didn’t have to think about online reader reviews.
Amazon was only starting to sell books when WHY CAN’T A MAN BE MORE LIKE A WOMAN? was released in the spring of 1995; Barnes and Noble was still a strictly bricks and mortar business.
That meant that reader reviews came in the form of good, old-fashioned, word-of-mouth recommendations among friends. If you liked a book, you told someone: “You will love this book.”
It was a pretty simple process.