on Build Book Buzz:

When my first book was published in the dark ages – the 1990s – I didn’t have to think about online reader reviews.

Amazon was only starting to sell books when WHY CAN’T A MAN BE MORE LIKE A WOMAN? was released in the spring of 1995; Barnes and Noble was still a strictly bricks and mortar business.

That meant that reader reviews came in the form of good, old-fashioned, word-of-mouth  recommendations among friends. If you liked a book, you told someone: “You will love this book.”

It was a pretty simple process.

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