Great post about ‘off the beaten path’ marketing.
“Off the beaten path” is an interesting turn of phrase. It implies traveling in ways that are uncommon or discovery of little-known places of interest. Being off the main path can offer a variety of benefits. I love going to a local state park where I can take the less used trail with the dogs, especially on cooler days when there’s definitely fewer people at the park. It’s like being off the beaten path.
Out there, you may find both wonders and the least expected. Where will your journey take you? Can you make it both enjoyable and informative – for yourself and others?
When it comes to marketing there are some broadly traveled paths. Facebook and Twitter are constantly used and should be. Likewise, many authors use email marketing and blogging as their main reader outreach. Others use giveaways and free books. All of these are frequently used and…
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