By Amy Collins on The Book Designer site:
Image from BigStock
I was speaking with Spencer Michaels, author of the popular Twin Flames Trilogy. His latest book, IF, has just been released and he has been promoting it to libraries and stores all over Virginia and North Carolina as well as nationally.
What He Did
Spencer shared with me that he recently sent a mass email out to dozens of libraries in Virginia telling them about his book. It was a well written email. It should have gotten him quite a few hits and orders.
He used MailChimp, which allows him to see the “opens” and “clicks” on his emails. He used a good list, pulled from a reputable source, but the number of people who opened the pretty, well-written, email was only 2%. 2% of the librarians even bothered to open it.
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