Book Promotion: Do This, Not That – August 2017…

Chris The Story Reading Ape's Blog

By Amy Collins  on The Book Designer site:

Image from BigStock

I was speaking with Spencer Michaels, author of the popular Twin Flames Trilogy. His latest book, IF, has just been released and he has been promoting it to libraries and stores all over Virginia and North Carolina as well as nationally.

What He Did

Spencer shared with me that he recently sent a mass email out to dozens of libraries in Virginia telling them about his book. It was a well written email. It should have gotten him quite a few hits and orders.

What Happened

He used MailChimp, which allows him to see the “opens” and “clicks” on his emails. He used a good list, pulled from a reputable source, but the number of people who opened the pretty, well-written, email was only 2%. 2% of the librarians even bothered to open it.

What He Should…

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About Charles Yallowitz

Charles E. Yallowitz was born, raised, and educated in New York. Then he spent a few years in Florida, realized his fear of alligators, and moved back to the Empire State. When he isn't working hard on his epic fantasy stories, Charles can be found cooking or going on whatever adventure his son has planned for the day. 'Legends of Windemere' is his first series, but it certainly won't be his last.
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