A while back, I stopped doing a promo tweet every 3 hours to having one go live at 12 AM and pinning it once I woke up. This gave me one tweet a day and the new one was always at the top of the feed. I haven’t really reported on this since I can never tell if it helps with sales or not. Yeah, I’m terrible when it comes to this since I focus more on the writing side of things these days. So, I’m going to do a quick Pro/Con thing here.
- Your promo will come and go in other people’s feeds rather quickly. Unlike the people who tweet multiple times throughout the day (I’ve seen 3, 6, and even 1 hour intervals), you don’t have the flood effect. So you can’t depend on people stumbling onto it after maybe an hour at most.
- You have to put more effort into retweeting to bring attention to your pinned tweet. This path means you depend a lot on reciprocation and you will have to carve out periods where you tweet by hashtag, your feed, or whatever you want to do. No sitting on your hands this time.
- You need to remember to pin in the morning. This is one of the first things I do because I have forgotten before. I’d nearly buried it and it was a pain to scroll in search of it. Now this really only goes for people using something like Hootsuite. Those that don’t can easily avoid the trap, but they do have to remember to make a tweet every day. Imagine forgetting to promote for the entire day? Oops.
- This gives you fewer tweets to cycle through if you begin running out of ideas. It might just be me here, but I start reusing tweets after a month or two. It’s been so hard to find my old stuff since I don’t have as much out there. This is probably just me and could be considered a rather whiny con.
- You don’t have to rush to Twitter every hour or three to make a tweet. It’s a one and done deal that leaves you free to focus more on other things. Yes, you have to go to retweet at times, but you can do that on a break and it takes less brain power than coming up with a witty promo.
- When I was doing multiple tweets, I got maybe 30 retweets on a good day. I think many people will retweet you once and leave it at that until the next day. With a single pinned tweet, you don’t have the retweets spread out. So I range from 60-120 depending on the quality and day of the tweet. How is this good? Ever do a search for a hashtag and notice it goes to ‘Top’ before ‘Latest’? A lot of retweets means you can be higher up that first search option.
- You take your time making the tweet and don’t fell like you have to stretch your ideas. This allows you to focus on one good tweet instead of many average ones. Sure, the pinned up could still be meh, but at least you aren’t spending the day with 10 meh tweets and 1 good one that shows up at 3 AM.
- This really helps with a sale because it keeps the sale info at the top of your feed. Even if you decide to throw out a few throughout the day, you have less pressure on you because there’s still the one you began your day with. Everything else can be if you feel like it or see that traffic can use a little boost.
That’s what I could come up with. Honestly, the big thing for me is the freeing up time and not having to come up with 6-7 tweets a day. Some people can do it, but I’m more into the one and done thing. Time and energy is limited these days, so I’ll use whatever tricks I can to get function in both arenas.
What are your twitter strategies?