Following my post on how to get your book listed with Bookbub, I now continue with the second question: how long should a book promo last?

Turns out that the answer depends on what your goals are: are you looking to increase revenue, to market a book series, or to hit a best-seller list?

To increase revenue…

…you need to discount your book for five days or fewer. Authors see a 4x higher increase in post-promotion revenue when the book is discounted for five days or fewer. The key here is to revert your book to full price while it’s still high on retailer bestseller lists in order to maximize full-price sales and thereby drive more revenue.

graphic by Bookbub

To promote a book series…

…the best strategy is to discount the first book in the series, or make that book free. But whether you decide…