Win, Win, Win sums it up pretty nicely.
Win, Win, Win
Being a winner is a great feeling.
One way to help promote interest in a book is to give something away through a contest.
The winners feel special.
It’s different from just giving the book away for free with KDP Select. With a Select freebie, everyone gets the book for free. Through a contest, only the lucky winner gets something free.
When the book is free for everyone, it tends to be valued less. When you win something, it tends to be valued more.
People who enter the contest, but don’t win, have learned about the book. The contest provides exposure, creates buzz, and helps with branding.
As with all marketing, it works best when readers in your target audience participate.
You still have to promote. People won’t come out of the woodwork, marching zombie-style to your contest.
But promoting a contest or giveaway may be a…
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Legends of Windemere 
Ooh! Rafflecopter sounds interesting 🙂
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It’s a useful site to run simple contests.
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Great idea, and I’ve just added it to the notes I keep of marketing stuff to try. I gave away 1200 Chronovisor’s a few months ago and got not one single review.
Ps: just read the WP/FB like/reblog/share rant…..decided to just like it :p
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I remember giving away a bunch of Beginning of a Hero and probably got one response. I’m setting up another free period to celebrate it’s year-long release, so we’ll see what happens there.
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Good luck with that!
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Thanks.
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