Craig here today. I’ve read it before, but years of experience cements the comment: Your blog is your best promotional opportunity. Let’s talk about how it works, because it may not be how you think.

There are a couple of things you have to accept in order to make this work. Blogging is a form of social media, and you are the brand. You may think your book(s) are the brand, but that isn’t true.

I recommend not opening a book-titled blog. While this is curable over time, you might want to avoid this trap. What happens if you write a second, or subsequent book? The book isn’t the brand, you are.

Pick a title that has more longevity. I call my personal blog Entertaining Stories. (Shameless plug there.) You can see that it allows me to expand my content into multiple books, even multiple genres without the need…