The NY Times Article

In a surprise twist, the mad dash of e-book sales – up 1,260 percent between 2008 and 2010 – finally slowed down in 2015. Or at least, that’s what NY Times recently claimed, in a controversial article.

According to the newspaper, e-book adopters are returning to print, or becoming hybrid readers, who juggle devices and paper. E-book sales fell by 10 percent in the first five months of 2015, it said, while digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago.

Publishing, while not immune to technological upheaval, may weather digital technology better than other forms of media, like music and television, after all. With the recent end of Oyster, it looks like e-book subscription services, modeled on companies like Netflix and Pandora, will struggle to convert book lovers into digital binge readers. Meanwhile, sales of dedicated…