YOU CAN’T WIN

No matter what you do, your book will never be good enough.

Editing:

• If you don’t get your book proofread well, the critics can be brutal.
• But even if you iron out every spelling and grammar issue, people can still complain about editing. Show more, tell less. Language is too plain and simple. Language is too complex. The point of view changes where it shouldn’t have.
• And even if your book is masterfully edited, you can still get a sour grapes review that claims that it’s poorly edited. For if the book just has a few reviews and one mentions editing issues, most customers will believe this at point-blank. Unfortunately, it’s often the case, so such sabotage can easily be effective. Your book is vulnerable. (But not defenseless.)
• No matter how well-written a book is, there will still be readers who don’t appreciate the style. You