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As audiobooks are the fastest-growing segment in publishing, I have been researching that market. One thing I realized is that choosing a narrator is probably the most important decision you make when you turn your book into an Audiobook. People who love audiobooks may buy your audiobook because they like your work, your genre, your cover, or your price. When they actually start listening to your audiobook however, one of the most important factors to decide whether they’ll continue listening to the end, is the quality of the reading.

So, how do you choose the right voice? Leaving out the financial aspects (if you can afford to pay the narrator the fee he is asking for or if you choose a royalty scheme), there are a few issues to take into consideration, from “demographics” to acting performance. Here are a few tips.

Demographics

So. Man or Woman? Younger…