For me, indie publishing has consisted of a lot of trial-and-error to determine what things work and what things do not. Unlike other types of sales and marketing, as an author it is not only about selling books, but, to some degree, you are selling yourself. This is something I’m extremely uncomfortable with, but I’ve found some ways to adjust my approach to make it more tolerable.

This list consists of some of the things I’ve tried that have worked for me. Your mileage may vary.

• Blatantly asking people to buy your books doesn’t work. Instead, I’ve tried to use my blog, Facebook, and other social media to try to convince people that my work might be worth checking out. I do this by trying to entertain or teach with the material I post.

• Word of mouth is extremely important. Your existing readers are your best salespeople. I like interacting with them…