…let there be no ambiguity… the most important part of a scribbler’s product is always the content… the writing itself… good material is the best advertisement for yer WURK… the single element more likely than any to get yeez repeat readership… however, as emb’dy who’s ever written a book will tell yeez… there are other things to get involved with to help get yer wee masterpieces circulating and selling… amongst these is the artwork… the wrapper… the visual magnet that draws the eyes of the casual browser around the shelves in Waterstones or the surfers of reams upon reams of Auntie Amazon’s web pages… I recall not so long ago when visiting into London on the vacation breaks from the Middle East, piling basketloads of printed books from Waterstones in Regent Street, usually from a glance-and-buy… ending up paying by the kilo for my reading material for the ensuing…