After focusing on both stand-alone releases and books that are part of a series, this last post in my Bookbub Insights series suggests nine different ways to promote any book. Some of these you may be familiar with; others will probably be news to you.

The post is based on an excellent recent post by Diana Urban, titled How to Market Your Book After the New Release Buzz Dies Down.

1. Use discounting to hook new readers

Use a backlist book to hook new readers. Readers are more inclined to try a book or author they’ve never heard of if it’s offered at a bargain price or free. However, they’re less likely to risk spending full-price before they’re a fan of an author’s work. Sixty percent of bargain readers purchase other books from an author they discovered through a price promotion, so after they buy a discounted backlist title they’ll often be willing to buy…