I am bracing myself for a tirade or abuse about how book tours are brilliant and an effective way of reaching new audiences. You’re entitled to your view. In fact, I’d welcome some more success stories. Of course, you might be nodding in agreement, vehemently screaming “I knew it, I knew it” at your screen. I may disappoint you too, I’m afraid. The answer is that like anything else, the success of book tours depends on a number of factors – including your expectations and a hefty piece of your own leg work.

Once you’ve finished this, open your internet browser and search “why virtual book tours don’t work.” Will you get an answer to your query? Sadly, no. If you are looking for hard data on why you should bother with virtual book tours (or blog tours as the majority really are) you will be in for quite a…