SCARY BOOKS

‘Tis the season to dress like a zombie and scare up some sales.

Even if your book doesn’t relate to Halloween, it’s a great time to read scary books.

Here are a few ideas to get your brain churning:

• Create an event. It could be a zombie run, or it could be a Halloween bash. Here is an example of a Halloween-related event at Facebook: https://www.facebook.com/events/596532817124822.
• Contact local newspapers with a press release. An article mentioning your book in the context of Halloween helps to stir interest in Halloween among the community, which actually helps local businesses. If you want to get your book in the news, you have to try, and you have to come up with an angle that makes it newsworthy.
• Join or start a group that features horror, scary books, Halloween, or a related topic. Facebook has groups, for example.
• Tweet with relevant…