As any author will tell you, writing the book is the easy part. After that comes the fun of editing, cover design, book blurbs and the ultimate in evil, MARKETING.

Most authors are already aware of how this all works, but there is a question that many authors don’t think to ask until they are finished or nearly finished with their books. When should you start marketing your work?

Beginning the first stages of marketing before your book is complete can be an important factor in success. I’m not saying you should write your first sentence and then begin pushing the book. Sometimes books become something other than what we intended them to be, plus having a general idea of word count and the ability to put together a book blurb and some excerpts for promotional use is necessary.

There is no exact right time for promo, but