AMAZON SUBCATEGORY RANK

Subcategory ranks at Amazon now extend beyond the top 100 bestsellers in the subcategory.

This is a nice improvement, I think.

Customers see a Kindle sales rank of 500,000 at Amazon and wonder why it’s not selling much.

But how many of the better selling books are completely unrelated to the type of book that the customer is shopping for?

Maybe the book is in a special niche.

A book that ranks 500,000 overall might rank 150 in its subcategory.

When a customer sees 500,000 overall, it can deter sales a bit.

When a customer sees 1,000,000 overall, it can deter sales a lot. In fact, a book can sell once a week or so on average, but as soon as it reaches 1,000,000, often its sales diminish significantly, unless and until it gets a much-needed sale to return to the low 100,000’s. It’s the same book…