Imagination. Authors use it to write books. Readers look for books that apply it effectively. So why not use that creativity in marketing, too?

Here are some creative marketing ideas for generating book publicity:

• Small stickers with your book cover on them. Use them to seal envelopes and the recipient will surely see your book cover when opening your mail. An alternative is to print your book cover directly onto the envelope. Stickers can also be applied to many other items besides envelopes.
• How about a nice tattoo of your book cover on a visible body part? What more could an author do to show how much he or she believes in his or her book?
• But you can achieve a similar effect without the pain or a permanent mark on your body. It’s called a t-shirt. If it looks nice, other people might even wear them. It doesn’t quite…